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THjTRUdfNG 6IAI PHAP cue PI LICP KoMi Iftmq bf u^ Tat) Kgcujeit t • ThS DO V A N TINH DH Duy Tan TP Da N i n g Nam d VI trf trung €0 cua ca nudc CO tong di$n tfdi tu nhien chiem 23% tong di$n tfch ca nUdc gom tinh, ihanh theo thijf tU Bac Nam: Da Nang, Quang Nam Quang Ngai, Binh Dinh, Phd Yan, Khanh Hoa Ninh Thudn va Binh Thu$n va tinh Tay Nguyen: Kon Tum Gia Lai, Dakiak, Dak Nong Lam Dong Mien Trung covitrf dhien luoc quan la dau moi giao thong cua ca nUdc va khu vitc Tieu vung song Mekdng tren Hanh lang klnh ^Dong - Tay (1.450km) dtfdc ltfa chpn la mdt Tmng th& ky h^ nh$p kinh tequoc nhifng linh "vtfc tfu tidn vd thu hiit te mien Trung dang duac biet den ddu ttf thdi gian tdi ciia midn Trung, bdi vi vdi nhifng di nhum^t khu vue tang trudng nang s a n vdn hda thd gidi nhtf cd dd dpng doi vdi cac nha dau tu va kinh Hud, phd cd Hdi An, thdnh dja doanh va ngoai nudc My Sdn , vd thidn nhien tfu ddi vdi nhiJfng niii non, sdng bidn dd tao eho midn Tmng cd mdt idn Trung cd tidm tidm ndng phdt tridn du ljch h(3n nang vd he thdng b a n so vdi cdc dia phifdng khde edng bien ntfdc sdu, Ddc biet du lich mien Tmng cdn san bay d ddu khap cdc dia gan vdi nhifng bdi bidn dep ddy phifdng, nhufng khu edng nghiep, nang gid, nhifng mdn dn mang khu kinh te vdi cd chd, chinh ddc trtfng htfdng vl bien vd nhifng sach vtfdt trdi vd dinh htfdng phdt ngtfdi midn Tmng hidn hda trien mdt sd ngdnh cdng nghidp mdn khdeh cd the ldm hai ldng ldn cd sufc Ian tda dtfdc phdt huy du khdeh, ddng thdi du lieh d ddy mdt edeh triet dd, ndi ddy se Id cdn hdi ty cdc ydu to khde nhtf rapt nhifng diem ddn h a p ngudn n h d n Itfc ddi ddo, ngudn ddn eua cdc nhd ddu ttf va tdi nguydn dat dai phong phii dd ngodi ntfdc Linh -vifc du lich se M phyc vu cho vlec phdt tridn nhiJng dtf dn du lich, cdng nghiep quy md ldn cd the tap trung phat trien khu vtfc Nhtfng trdn ddy chi phdn ndo the hien thd manh ttfdng dd'i ciia midn Trung vi nd chtfa thd hien stf khde biet cd bdn vd sdn pham dich vy so vdi cdc didm du lieh khac cua cdc ntfdc khu vtfc Cy the Id tdi nguyen du lich cua midn Trung thtfc chat van cdn d dang tidm ndng, cdn rat thd sd ndn thu nhap vd du lich vdn cdn thd'p; Stf Udn kdt giifa cdc dia phtfdng vide thu hiit cdc nhd ddu ttf van chtfa chat che, ddng bd; He thdng giao thdng, tdng vdn cdn ydu nen vlec ke't nd'i ciing gap nhldu khd khan Bdn canh dd, cdc s a n ^^^ THOONG MAI So 11/2012 THITRUIKNR tl^n ich ciia cdc djeh vy du lich cdn kem xa so vdi cdc nifdc khu vtfc 'y^jH pham (111 ljch van hda chtfa thifc Slf hap dan; l>ao ddng boat ddng linh vtfc van hda du ljch cdn thieu va ydu vd nflng life gidi kinh doanh khdeh san d midn tmng dang phdi dd'i mat vdi van dd thieu ngudn nhan life So Itfdng lao ddng chtfa qua ddo tao chidm tdi 70% tdng sd lao ddng ngdnh du ljch midn trung; dd sd dtfdc ddo tao qua cdc he dai hpc eao dang vd tmng cdp chidm khdng qud 8%; He thd'ng Itfu tni ciia midn Tmng ciing chtfa xufng tdm de khudeb trtfdng du lich; Viec qudng bd ddnh cho midn Tmng cung chda thtfc Slf diing mifc ; Sd dy an ddu tlf dtfpc thu hut vdo linh v\fc vdn hda - the thao vd du ljeh vdo mien Trung cd tdng manh, nhtfng vdn cdn rdt thd'p so vdi nhu cdu phdt tridn dd thtfc hien nhifng muc tieu chidn Itfdc Tdng ngudn vdn ddu ttf cho kinh td du ljeh midn Trung ndm 2005 dtfdc xde djnh la 240,6 trieu USD vd giai doan 2006 2010 tdng mufc ddu ttf Id 1.131 trieu USD Vd'n dd ddt Id t a p trung khai thdc vd phdt trien thi tnfdng du lich qude td da d a n g hod cdc sdn p h a m du THOONG MAI So 11/2012 Thanh dja My Son lieh vu phat huy lpi the siin pha 1 du lieh ( lia mien Trung, (lay manh phdt trlcn khdng gian du ljch xay dtfng va ndng cap cd sd tiing ky thudt nhd't la giao thdng, xiic tidn va qudng bd du ljch ntfdc ngodi vd nifdc nhtf xay dtfng cdc thtfdng hieu cho sdn p h i m du lich Tuy nhien cho d e n kdt qud dat dtfdc ttf linh vtfc ndy cdn qud thd'p lifdng khdeh qud'c td den midn Trung vdn cdn it; dd ty le khdeh quay trd lai ldn ciing qua manh mun Dd Id chtfa kc ddn chd't lifdng phuc vu si/ Mien Trung can phdi ddi mat vdl nhifng vdn dd cdn tdn tai khac niJa dd Id cd sd tang ve giao thdng du ljch va cd sd vui chdi gidl tri cdn thidu ciing nhif U vii-e tidp tfng nhffng cd che U dai (iia Chinh phii dau ttf cd s6 tdng ky thudt cho du ljch mien Tmng nhifng ndm qua hdn 678 ty ddng, chidm 42,5% tdng ngudn ngdn sdch ddu ttf cd sd tang cho du ljch ed nydc (1.596 ty ddng), nhtfng kinh te du ljch mien Tmng vd Tdy Nguyen van chtfa biJt phd Cdc sdn pham du ljch cdn qud ngheo ndn, mpt so dja phifdng qud di/a ddm vao cac di sdn vdn hda the gidi ma khong biet cdch khai thdc ciing nhif qudng bd diing tam, nen cOng chifa xdy dUhg difdc thifdng hieu rieng cho minh dd cd the thu hiit nha ddu ttf Cu the la so vdi muc tidu dat trtfdc day Id den den ndm 2010 midn Trung thu hiit 2.1 trieu du khach qud'c te va trieu khdeh du lich ndi dja, thi thi/c td sd vdn cdn kha pCem bieuj khiem tdn LiTi^t khach d§'n mi§n Trung 2009 4000000 2010 35200C \ 3500000 28790' 3000000 :-54'.-:i 2500000 -•^im>t9-i - c- i H 2000000 j — 1500000 1000000 c 97DI5 ] 500000 • e1600 p • 2009 • Td ng lu at kt- ach 9600: ) • 2010 hSch qu6c K 2011 td D K h^ch n6i d a (Nguon: Tinh todn tii so lieu Nien gidm thdng ke cdc dia phiiOng uo^^yiifdc qua cdc nam) THITRUdING Lifdng khdeh du lich qude te den midn Tmng sudt thdi gian tif 2009 2011 ludn dao ddng khodng ttf 17 19% tdng Wdng khdeh qude td di lai giifa cdc dia phtfdng ed ntfdc Lifdng khdeh ndi dia d e n khu vtfc hdt sufc khiem tdn, clu khodng 2,5% Ket qua Id tdc dp tang GDP du lich midn Trung binh qudn chi dtfdi 15% (giai doan 2005 2010), Id mdt nhiJng vung midn ed ldi thd du lich ldn nhat cd ntfdc nhifng ngdnh du lich Midn Trung chi ddng gdp chtfa de'n 7% tdng thu nhdp toan ngdnh Hien nay, ddng gdp ciia ngdnh du lich midn Trung chi chidm 6,89% tdng thu n h a p du lich todn qud'c Ddy la mdt so dang bdo ddng vi midn Tmng dang ldng phi ngudn tdi nguyen du lich md khdng phdi ndi ndo ciing cd Gidi bdi todn cho du ljch midn Trung bdi cdnh hdi nhdp qude td Id cdn cd stf k e t ndi tich ctfc gitfa nhiing dia phifdng midn Trung boat dpng du lich vdn hda Cdn tao cdc mdi Udn kdt giUa cdc dja phydng vdl ede Bd, ngdnh lidn quan viec tidn h d n h ede thu tue h d n h ehinh lien quan den hoat ddng du lich, cdn ed stf chia se cua Idnh dao dia phtfdng vdi cdc nhd ddu ttf viec gidi quydt nhiJng khd k h d n phdt sinh thtfc te, chia sd thdng tin, hd trd xiic tien qudng bd Ngdnh du lich midn T m n g can xde dinh rd rang, chia khda thdnh cdng klnh d o a n h noi chung vd kinh doanh du lieh ndi ridng bao gid ciing Id vi the tren thifdng trtfdng, dinh vi vd thoa mdn nhu cdu cua k h a c h h a n g mdt cdch tdt nhd't Bdn canh dd cdc DN du lich midn Tmng cdn day manh bdn nifa vide qudng bd, xiic tidn nhdm dtfa nhidu thdng tin hdn nufa tdi du khdeh vd ngodi ntfdc Cdn cd stf Hen ket chdi che vdl cdc cd quan qudn ly du lich dja phifdng, cdc ddn vj cung ufng djeh vu dd tao ldi the vd sdn pham, gidi thieu nhidu hdn niJa nhiJng sdn pham mdi vd sdn ddng bdo ddn tdc thidu sd, khuydn khich phdt tridn cdc loai hinh du ljch gdn vdi bdo tdn ttf nhien vd vdn hod, tranh thu stf tham gia ciia cdng ddng vdo phdt tridn du ljch Ddng thdi, nang cao ndng Itfc qudn ly nhd ntfdc vd du ljch dd ddp ufng ydu cdu phdt tridn du ljch, day m a n h cdc boat ddng tuyen truydn gido due gdp phdn nang cao nhdn thufc ciia cdng ddng vd 'I Ban Don pham lidn ket, htfdng ddn ldi ich ciia khdeh hdng, khai thdc m a n h me ngudn khdeh vd ngodi ntfdc Dd hd trd cho cdc DN, ngdnh du lich midn Tmng ndi chung cdn t h a n trpng vide ltfa chpn cdc nhd ddu ttf cd tidm Itfc vd thtfc stf mud'n ddu ttf chuf khdng phdi ddn midn Tmng de giif d a t ddu cd; tao ed chd, chinh sdch thudn ldi cho dau ttf du lich, khuyen khich dau ttf vdo cdc khu vtfc midn mil vd viing phdt trien du lich; Cd chich sdch thu blit cdc dtf dn ddu ttf trtfc tidp ntfdc ngodi vd phdt tridn du ljeh, cdc dtf dn phdt tridn tdng ndng thdn Hd trd kinh phi ngdn sdch phdt trien tdng du ljch, tfu tidn eho vung midn mii vd viing cdc ddn tdc thieu sd Chii trpng xdy dtfng cdc sdn p h a m du lieh dae thu, h a p ddn vd cd sufc c a n h tranh khu vyc vd qude td tidn tdi xdy difng thtfdng hieu du lich midn Trung • THOONG MAI S511/2012 VIR