TRUNG NGUYEN COFFEE THE BEST COFFEE IN VIETNAM Outline Founding story Key factors to success 3 Conclusion 44 PRODUCTS Involving in the production, processing and distribution of coffee IDEAS FOR BUSINESS Vietnam is one of the leading coffee producers in the world A vision of creating a famous coffee trademark & introduced the authentic Vietnamese coffee to the world ESTABLISHMENT & VISION In 1996, Dang Le Nguyen Vu founded Trung Nguyen coffee, with a vision of creating a famous coffee trademark & introduced the authentic Vietnamese coffee to the world 4Ps of MARKETING 4Ps of marketing: emphasized on Production & Place DIFFERENT PRODUCTS In Western’s coffee = good material + high In Trung Nguyen coffee = good material + high technology + some opinion about cultures technology + Eastern’s secret + new opinion about coffee DIFFERENT PRODUCTS Inimitable secret formula 4Ps MARKETING - PLACES The combination between Eastern culture & Western culture 10 TRUNG NGUYEN’s STRATEGY To create perfect energy source for brain To assist creativeness and success To connect and develop a community of loving coffee for the prosperous and sustainable world 11 TARGET MARKETS Dominating domestic market, conquering international markets, develop franchise system in Viet Nam and foreign countries 12 FRANCHISE 1998: Opened first coffee store, in Ho Chi Minh city 2000: In Singapore, the first Vietnamese company applied “franchising” model domestically and internationally Up to now: In Japan, Singapore, Thailand, Cambodia, China, Ukraine, Poland, USA 13 FRANCHISED STORES Requirements for franchised stores: Not only the most delicious coffee cups But also special coffee culture, Vietnam coffee culture Serving highest quality coffees Interior and decoration carry Vietnamese style 14 KEY FACTORS FOR SUCCESS Perfect geographical conditions One of the pioneers of roasting coffee in Vietnam The unique know-how Well-managed system & advanced technology Having suitable & effective marketing strategy 15 SUMMARY & CONCLUSION Having huge potential to develop & expand the market Becomes more & more similar with coffee lovers Having a strong competition with international coffee brands 16 LESSON LEARNED 1- Good businesses always come up with a great idea beyond money 2- Clearly understanding your local potentials & local cultures is one of the keys to succeed in business 3- SWOT analysis, strengthen your competitive advantages 4- Marketing strategy is always important for business 17 18 [...]... 2000: In Singapore, the first Vietnamese company applied “franchising” model domestically and internationally Up to now: In Japan, Singapore, Thailand, Cambodia, China, Ukraine, Poland, USA 13 FRANCHISED STORES Requirements for franchised stores: Not only the most delicious coffee cups But also special coffee culture, Vietnam coffee culture Serving highest quality coffees Interior and decoration carry Vietnamese.. .TRUNG NGUYEN s STRATEGY To create perfect energy source for brain To assist creativeness and success To connect and develop a community of loving coffee for the prosperous and sustainable world 11 TARGET MARKETS Dominating domestic market, conquering international markets, develop franchise system in Viet Nam and foreign countries 12 FRANCHISE 1998: Opened first coffee store, in Ho Chi Minh city... conditions One of the pioneers of roasting coffee in Vietnam The unique know-how Well-managed system & advanced technology Having suitable & effective marketing strategy 15 SUMMARY & CONCLUSION Having huge potential to develop & expand the market Becomes more & more similar with coffee lovers Having a strong competition with international coffee brands 16 LESSON LEARNED 1- Good businesses always come... brands 16 LESSON LEARNED 1- Good businesses always come up with a great idea beyond money 2- Clearly understanding your local potentials & local cultures is one of the keys to succeed in business 3- SWOT analysis, strengthen your competitive advantages 4- Marketing strategy is always important for business 17 18