VIETNAM NATIONAL UNIVERSITY, HANOI INTERNATIONAL SCHOOL *** GRADUATE INTERNSHIP REPORT INTERNSHIP COMPANY/INSTITUTION: Education Anh-Viet Limited Company Address: 16/12 Tran Quy Kien, Cau Giay Hanoi Supervisor: Nham Phong Tuan Student’s full name: Le Thi Cam Anh Student’s ID: 11071348 Major: International Business Class: IB 2012C Hanoi, March 12th 2016 CAM ANH LE - 11071348 Contents CAM ANH LE - 11071348 INTRODUCTION At first, I would like to thank the International School, Vietnam National University has supported us to get a meaningful internships program I want to thank the instructor, Mr Nham Phong Tuan, who has guided me during the internship He gave me a lot of useful advice to complete the tasks in the best way While working at the English Camp company, I have learned many useful things, used the knowledge I have learned in school and put them into practice, and acquired more experience for my future work Back to the early days of internship, when I am not familiar with anything, my seniors did help me a lot After a month of internship, I have become familiar with the job and the environment here I believe that the practical experience I have learned during an internship at the English Camp company will help me a lot in my future work Again, I sincerely thank the school, thank my instructor and I thank the company guidance has helped me to fulfill the internship Thank you sincerely CAM ANH LE - 11071348 CHAPTER English Camp Company Introduction A The process of formation and development 1.1 Overview of English Camp English Camp is a language center that specializes in teaching IELTS, TOEIC and general English for communication purpose Company is currently located in Hanoi and worked with nearly 30 native experienced teachers (England, Australia US and Canada) Although it established in 05/2011, English Camp has quickly achieved at the top ten on the IELTS teaching by the quality of foreign and Vietnam teachers with high-level consulting and professional team English Camp is located in 16, 12 lane, Tran Quy Kien street, Cau Giay district, Hanoi CAM ANH LE - 11071348 The company offers the following services: - IELTS Communicative English English for children Official English TOEIC Consultancy study IELTS teacher: - Native Teachers: experience in IELTS training and examiners as Miss Brendan, Mr - Sean, Mr Zack, Mr Rob, Mr Tony, Mr James, Mr Raph Vietnam Teachers, who graduated from UK and US high schools and colleges that specialized in language, are lecturers at the Hanoi University of Foreign Trade Company Slogan: “Your success is our success!” Company Vision: "Developing English Camp language center as IELTS international standards unit and one of the best English language training in Vietnam" CAM ANH LE - 11071348 Company Mission: "To build a professional training environment that can help participants update their knowledge, training and improvement to use English in the mature and confident ways Moreover, English Camp help them to achieve high scores in IELTS that can create opportunities to have good job and higher study courses " 1.2 The process of formation and development Established in 2011 with the desire in supports for students studying abroad, travel or work English Camp organized small group classes for English capital complementary to meet the needs of foreign languages With small classes, sizes and experienced and professional teachers and staff that made English Camp have gradually strong position in the market There are average of 20 group classes, classes on (one teacher and one student) and approximately 100-200 students registered every month B Company structure The company established as a limited liability company, operating under the Enterprise Law, the provisions of the relevant law The company operates under the direction of Miss Hoang Thi Viet Hang- the company's director Miss Hang has experiences in the field of this business, with the ability to capture and analyze market trends CAM ANH LE - 11071348 Director Diputy Director Human Resource Department Accounting and Finance Sales and Marketing Department Department Customer Department Cashier Sales Customer Care Accounting Marketing Student Counseling Academic Affairs (Teachers) Vietnamese teachers Foreign teachers (Speaking and Writing skill only) Course Design Team Company Structure CAM ANH LE - 11071348 Human Resource Department - Responsible for the implementation and support of administrative tasks related to office - stationary The procedures related to HR: recruitment, training, remuneration policies Accounting and Finance Department: - Responsible related to finance, accounting of the company, compensation payments, commissions, and contracts Marketing Department: - Responsible for the planning and implementation of marketing campaigns, promoting implementation of brand “English Camp” helps promote, improve the efficiency of enrollment Sales Department: - Responsible for the reception, the implementation process and admissions counseling, answering the questions of customers Customer Care Department: - Responsible for direct and indirectly receiving customer feedback, consulting Board of Managers to improve the quality of customer service Student Counseling Department: - Responsible exposed, inquiring sources of potential students, counseling for students and their families the best service, best ensure, to build and to maintain the reputation of English Camp in the service sector Academic Affairs (Teachers): CAM ANH LE - 11071348 - Responsible for research, construction and offering appropriate learning programs, enhancing syllables, finding more rich, updated and useful learning materials for the - students Perform the teaching, ensuring the quality of objectives outlined by English Camp Financial Reports 2013 2014 2015 Number of courses 110 115 120 Revenue (Billions VND) Profit (Billions VND) 2.1 2.4 -0.088 0.2 0.22 Over the past years, the company has built its own reputation and network in the domestic market for quality of teaching The revenue has gradually increased; it is VND billion in 2013, VND 2.2 billion in 2014 and VND 2.4 billion in 2015 Achievement of English Camp Achievement of IELTS and TOEIC courses: - More than 95% of the students after the course has achieved IELTS goals From 2011 to 03/2015, English Camp has 10 students who reached 8.5, more than 100 students reached 8.0 and thousands of students achieve 7.5 & 7.0 The highlights were two students: Le Quoc Hung and Nguyen Thai Nam have reached IELTS 8.0 at 14 years old in November 2014 High quality IELTS classes: - English Camp also organizes various activities to create a dynamic learning English environment such as support classes (Reading & Listening for IELTS at CAM ANH LE - 11071348 many levels, Basic Grammar and Vocabulary), monthly IELTS test, self-study room, library & free English club 10 CAM ANH LE - 11071348 - English Camp should invest the modern equipment to improve quality of teaching Centre should regularly update the software, the latest version of syllabus to be able to meet the maximum demand of the students Strengthen advertising in magazines, radio and especially on the Internet - Invest more in promoting the product on the forums that are being loved and trusted Along with the growth of The Internet, number of Internet users in Vietnam increased to nearly 40 millions The frequent of a regular customer searching for products online is also increasing This shows that Online Marketing is becoming more and more important That is why English Camp is going to create more banners and eyecatching pop-up advertisements 23 CAM ANH LE - 11071348 CHAPTER Observed and Assigned Tasks During the internship period at English Camp, I have been given an amount of jobs and time schedule noted as below: Week Date 18 Jan – 22 Jan 25 Jan – 29 Jan Feb – Feb 15 Feb – 19 Feb Voice Yourself Round 2: Make your own way Voice Yourself Final Round (Preparation) Assigned Task Write an article to introduce about English Camp Write articles introduce about foreign teachers in English Camp Meeting to discuss the idea, content and decorations for the show Create checklist for the show Decorating and preparing the stage Contact the contestants (Receive their videos and Inform them about time/location for the Round 2) Write a narrative about the Round - Voice Yourself Write an article about the cooperation between English Camp and Seabank Meeting to discuss the idea, content and decorations for the final round of Voice Yourself Finding location for the Final Round (Contact by phone and make a list of options) Support for the "IELTS Practice Test" at the Academy of Finance 22 Feb – 26 Feb Support SEO team Edit the website content Voice Yourself Final Round Meeting to discuss the idea, content and decorations for the show Create checklist for the show Decorating and preparing the stage Contact the contestants (Receive their videos and Inform them about time/location for the Round 2) 24 CAM ANH LE - 11071348 29 Feb – Mar "We are Marshall" movie show Support SEO team Write articles about the film "We Are Marshall" and INTO educational institution as well as Marshall University Outline the brochure printing and tickets Email confirm with the guests who register online Perform check-in procedures for guests arriving to the movies Edit the website content A Voice Yourself contest Overview of the contest Voice Yourself is a competition held by English Camp for everyone who is confident about their English skills and their creativity Voice Yourself enable contestants to express their creativity and this is also an opportunity for them to speak out their points of view on issues and the social community Participants: 25 CAM ANH LE - 11071348 - People are studying, living or working in Hanoi No age limit for attend The competition consists of three rounds: Round Voice Yourself: Show your color “Introduce yourself through an object that reveals the most about your characteristics” - Candidates have to record a video 2-5 minutes long talking about themselves and send it to English Camp via email Round Voice Yourself: Make your own way “Pair up, create your own conversation and narrate a muted clip” - Sixteen contestants were selected from Round will be randomly divided into pairs Each pairs has to lip sync for a selected clip that was removed sounds by the - organizing committee Candidates will tell different stories they created based on the situation in the clip provided Final Round Voice Yourself: Debate and Eloquence "Express your personal views in debate and rhetoric" - Six selected contestants from Round paired randomly and debate on topics - designated by three judges After the debate round, top participants will be selected for rhetoric round Each contestants will be given a random topic They have to prepare in minutes and have minutes to give a presentation about the topic Assigned tasks When my internship started, the contest is already finished the first round Consequently, all my work will start in the second round of the program Here are the duties and tasks I am assigned in this contest Voice Yourself - Round 2: Make your own way Pre-Event Stage - Checklist 26 CAM ANH LE - 11071348 I did try my best to complete task entrusted by seniors However, my checklist still had some errors After I gave it to Ms Trang, my senior, she added comments and showed me how to it properly Round checklist include everyone in the process before, during and after the event Everyone will work according to schedule in the checklist to facilitate the work, trouble-free - Decorating and preparing the stage Participate in the preparation of printed items and set up the stage for the program, in - accordance with the progress of the work checklist Participate in preparing the sound and light system for the show Contact the contestants Inform each candidate about the time and venue for the second round of the contest Voice Yourself In addition, in round contestants have to one clip has prepared in advance My task is collecting files from candidates and then send the collection to the the audio department for presenting the correct clip according to agenda Event Stage I worked in the backstage support for sound and light departments I also reminded students about the order the contestants’ repertoire Taking pictures of the competition is one of my tasks as well I will have to use that as a writing material later After-Event Stage - Write a narrative about the competition After finishing the contest, with the materials noted during the contest, right after the event finished, I wrote a report about it and posted on the website in the "News and Event" the next morning - Marketing on Facebook Support English Camp Facebook team to upload photos and commentary in each picture and reply to viewers' comments 27 CAM ANH LE - 11071348 Voice Yourself - Final Round Voice Yourself: Debate and Eloquence Before the contest - Checklist Round checklist include everyone in the process before, during and after the event Everyone will work according to schedule in the checklist to facilitate the work, troublefree - Decorating and preparing the stage - Participate in the preparation of printed items and set up the stage for the program, in - accordance with the progress of the work checklist Participate in preparing the sound and light system for the show Contact the contestants Inform each candidate about the time and venue for the second round of the contest Voice Yourself In the final round, contestants have to one clip has prepared in advance My task is collecting files from candidates and then send the collection to the the audio department for presenting the correct clip according to agenda During the contest I worked in the backstage support for sound and light departments I also reminded students about the order the contestants repertoire Taking pictures of the competition is one of my tasks as well I will have to use that as a writing material later After the contest - Write a narrative about the competition After finishing the contest, with the materials noted during the contest, right after the event finished, I wrote a report about it and posted on the website in the "News and Event" the next morning - Marketing on Facebook Support English Camp Facebook team to upload photos and commentary in each picture and reply to viewers' comments 28 CAM ANH LE - 11071348 B "We are Marshall" movie show Overview of movie show About the movie On November 14, 1970, Marshall University and the entire community of Huntington, West Virginia, experienced the greatest air tragedy in the history of collegiate athletics Seventy-five members of the Marshall Football team, coaches, university staff, community members, and crewmembers died in the crash In 2006, more than 35 years later, Warner Bros and Thunder Road Pictures produced a feature film about the crash and Marshall’s struggle to field a team in the ensuing years In 1970, Marshall University and the small town of Huntington, W.Va., reel when a plane crash claims the lives of 75 of the school's football players, staff members and boosters New coach Jack Lengyel (Matthew McConaughey) arrives on the scene in March 1971, determined to rebuild Marshall's Thundering Herd and heal a grieving community in the process 29 CAM ANH LE - 11071348 About Marshall University Marshall University is a historic public university located in downtown Huntington with additional campuses and centers in South Charleston, Point Pleasant and Teays Valley The university was named after U.S Supreme Court Justice John Marshall and founded as Marshall Academy in 1837 It was designated Marshall College in 1858 and attained university status in 1961 With a long history, the university has courses for many students at various ages and occupations Marshall University actively create conditions for individuals to develop themselves by encouraging students to participate in extracurricular activities, sports and volunteer activities Marshall University is a great destination for dynamic individuals with outstanding achievements and look forward to an excellent education Information exchange after the show The movie show held by English Camp and INTO educational institutions, which introduces Marshall University In addition, after the show, there will be an exchange information between representatives of Marshall and all students In addition to presentations of Marshall, a representative from the university also offers games and exciting prizes Assigned Tasks a Announcement Write articles about the film "We Are Marshall" and provide information about the time and location of the movie show Also, provide some information on INTO educational institution as well as Marshall University b Preparing for the show - Listing detailed information need to have on brochure printing and tickets then send it to the design department 30 CAM ANH LE - 11071348 - Email confirm with the guests who register online on the time and location of the - movie show Send video files to audio department Perform check-in procedures for guests arriving to the movies Other tasks Write an article to introduce about English Camp Based on the available introduction article of the center, my task is to take material from that article and rewrite it in a new way Article has to have about 600-800 words This is the first mission when I came to intern at the company The article has many flaws, my seniors guides show me the errors, how to fix it and make my writing become more fluency Write articles introduce about foreign teachers in English Camp There are 28 foreign teachers in English Camp My task is to write introductions about them Each week, I wrote about 4-5 teachers and sent those for my inspection guidelines After writing the Vietnamese, I have to translate those into English, so that our potential customers (students) can find information about our teacher in both English and Vietnamese version of the website This task is more difficult because my English skills inadequate However difficult the transition to the next step, but with the guidance of the people, you better start getting used to the job Support SEO team * SEO: Search engine optimization In simple words, SEO means optimize your website in order to make it appears more on the specific search engine such as Google, Bing or Yahoo! when the Internet users search for key words/phrases As the more frequently a site appears in the search results list increase, more visitors it will receive from the search engine's users Optimizing a website may involve editing its content or HTML and associated coding in order to increase its relevance to specific keywords or to remove barriers to the indexing activities of search engines 31 CAM ANH LE - 11071348 My task is helping SEO team to edit the website content by writing or re-writing articles containing relevant key words like IELTS, TOEFL, TOEIC about sharing experiences and materials for English learnings I spent my last weeks of internship for this task My duty is to write articles on the website and my articles must include keywords have been named previously With the number of days article, I have more time to edit my writing before sending them to the team leaders 32 CAM ANH LE - 11071348 CHAPTER THE INDIVIDUAL HARVEST During the period of more than three months at English Camp Center, I have matured a lot at work Under the guidance of Ms Bui Thi Co - Head of Marketing, I have to understand more the concept of communication and marketing that I only know from theory and books I had an unforgettable intensive period in my lives because not only learning more knowledge of the work but also learning more about social knowledge Everyone in the English Camp has helped me in the intensive time and I was be welcomed and loved In the course of the internship, I was involved many works, and therefore, the mistake is inevitable while working The previous job I worked mainly on planning and production However, when assigned to write articles for the website about teacher introduction, I made more mistakes in punctuation and expression Ms Giang, who had responsibilities on writing, corrected mistakes for me in my writing process In addition, she also gave me useful advice on how to overcome the weaknesses Graduation in three months, I have improved my weaknesses when writing SEO articles or PR, in addition I also learned many experiences from her writing style and help me can apply job in the future If Ms Giang was an editor for the error in writing, I learned a lot about the idea for the media campaign from Ms Dung Ms Dung is in charge of the center fan page and always had launched the idea for the new campaign for the center Kingsman clip and many extremely interesting videos on YouTube channel of English Camp with unique ideas were designed by her I feel admired her capacity for great ideas and creativity because I think all campaigns were received by audiences and create brand for the English Camp 33 CAM ANH LE - 11071348 Under the guidance of Ms Bui Thi Hop Head of Marketing, everyone worked hard and effectively She is very sociable with people and often urge people to complete the work progress but does not create heavy pressure for each member After graduation, I hope to be a part of the marketing department of English Camp as a full time employee to be working in a positive environment 34 CAM ANH LE - 11071348 REFERENCE LIST: Financial Report of English Camp 2013,2014 and 2015 – English Camp Financial and Accounting Department Profile introduction 2015 – English Camp Business Department The Role of Marketing- http://www.knowthis.com/what-is-marketing/role-of-marketing Giải pháp nâng cao chất lượng dịch vụ khách hàng- http://vietq.vn/giai-phap-nang-caochat-luong-dich-vu-khach-hang-d48971.html 35 CAM ANH LE - 11071348 VIETNAM NATIONAL UNIVERSITY, HANOI INTERNATIONAL SCHOOL SOCIAL REPUBLIC OF VIETNAM Independence – Liberty - Happiness Graduate Internship Evaluation (for Supervisor) Student’s full name: Le Thi Cam Anh Student’s ID: 11071348 Class: IB2012C Major: INTERNATIONAL BUSINESS Company/Organization: English Camp Supervisor: PhD Nham Phong Tuan The performance of the schedule: Internship Internship period starts from 18/01/2016 to 4/3/2016, the student followed the schedule sufficiently She obeyed all guidance of internship period Awareness, attitude: Good! She is aware of useful meaning of the internship period in the undergraduate level course She have often contacted with her supervisor Other comments: ………………………………………………………………………………………… ………………………………………………………………………………………… ………………………………………………………………………………………… Hanoi, ………………………………… Supervisor (Signature and Full name) 36 CAM ANH LE - 11071348 ĐẠI HỌC QUỐC GIA HÀ NỘI KHOA QUỐC TẾ CỘNG HOÀ XÃ HỘI CHỦ NGHĨA VIỆT NAM Độc lập - Tự - Hạnh phúc BẢN NHẬN XÉT THỰC TẬP TỐT NGHIỆP1 (Dành cho đơn vị nhận TTTN) Họ tên sinh viên thực tập: MSSV: … Lớp: ….… Ngành: Đơn vị thực tập: …………………………………………… … ………………… Thời gian thực tập : Từ ……………… đến ………………… ………………… … Người hướng dẫn đơn vị: Chấp hành nội quy, quy định quan Quan hệ, giao tiếp đơn vị Đánh giá kiến thức, kĩ năng, thái độ làm việc Xác nhận quan, đơn vị thực tập (Ký, ghi rõ họ tên đóng dấu) , ngày tháng năm 20… Người đánh giá (Ký ghi rõ họ tên) … … Thực tập tốt nghiệp: TTTN Mẫu nhận xét Khoa Quốc tế - Đại học Quốc gia Hà Nội đề xuất, đơn vị tiếp nhận sinh viên thực tập tốt nghiệp sử dụng mẫu riêng 37 [...]... 35 CAM ANH LE - 11071348 VIETNAM NATIONAL UNIVERSITY, HANOI INTERNATIONAL SCHOOL SOCIAL REPUBLIC OF VIETNAM Independence – Liberty - Happiness Graduate Internship Evaluation (for Supervisor) Student’s full name: Le Thi Cam Anh Student’s ID: 11071348 Class: IB2012C Major: INTERNATIONAL BUSINESS Company/Organization: English Camp Supervisor: PhD Nham Phong Tuan 1 The performance of the schedule: Internship. .. Company/Organization: English Camp Supervisor: PhD Nham Phong Tuan 1 The performance of the schedule: Internship Internship period starts from 18/01/2016 to 4/3/2016, the student followed the schedule sufficiently She obeyed all guidance of internship period 2 Awareness, attitude: Good! She is aware of useful meaning of the internship period in the undergraduate level course She have often contacted with her supervisor... or to remove barriers to the indexing activities of search engines 31 CAM ANH LE - 11071348 My task is helping SEO team to edit the website content by writing or re-writing articles containing relevant key words like IELTS, TOEFL, TOEIC about sharing experiences and materials for English learnings I spent my last 2 weeks of internship for this task My duty is to write articles on the website and my... ANH LE - 11071348 Under the guidance of Ms Bui Thi Hop Head of Marketing, everyone worked hard and effectively She is very sociable with people and often urge people to complete the work progress but does not create heavy pressure for each member After graduation, I hope to be a part of the marketing department of English Camp as a full time employee to be working in a positive environment 34 CAM ANH. .. This shows that Online Marketing is becoming more and more important That is why English Camp is going to create more banners and eyecatching pop-up advertisements 23 CAM ANH LE - 11071348 CHAPTER 3 Observed and Assigned Tasks During the internship period at English Camp, I have been given an amount of jobs and time schedule noted as below: Week Date 1 18 Jan – 22 Jan 2 25 Jan – 29 Jan 3 1 Feb – 5 Feb... to give a presentation about the topic Assigned tasks When my internship started, the contest is already finished the first round Consequently, all my work will start in the second round of the program Here are the duties and tasks I am assigned in this contest 2 Voice Yourself - Round 2: Make your own way Pre-Event Stage - Checklist 26 CAM ANH LE - 11071348 I did try my best to complete task entrusted... Mail In addition, the center also use forums and blogs: The center writes introduction posts on the forums (forums seeding) to increase the level of reputation and leads backlinks for websites 16 CAM ANH LE - 11071348 The goal is to provide the accurate information to the customer so it is effective to bring a deep impression to customers It can be said that marketing is extremely important step to... staff will record the customer email then sends information about courses to customers For these customers, after staff send the information about course, if the conditions such as time, tuition, 17 CAM ANH LE - 11071348 school that are appropriate for them They will go to the center to enroll Otherwise, we can build the relationships with clients so customers may return when required This is also considered... interested in the quality of teaching and learning conditions so employees should convince customers about experienced teachers, learning conditions and achievements has achieved in recent years 18 CAM ANH LE - 11071348 3 Course content and delivery Course development and product Course design, writing, editing, and printing The course package is assembled by combining produced and purchased components... Academic Experts), markers, and the course coordinator Examinations are issued and marked centrally Some student services and counselling services, library, and other activities are included here 19 CAM ANH LE - 11071348 4 After sale service Email: Email to customers in birthday or special occasions to maintain relationships with customers and create friendly image of English Camp center in the customer's