7 things you need to know about Mobile SEO Sherlock Style http://bit.ly/domobileseo Aleyda Solis, International SEO Consultant at Forex Club and Orainti Follow at @aleyda or read in www.aleydasolis.com Things you need to know about #mobileSEO by @Aleyda A new mobile site has been launched and now they tell me I have to SEO for it this is a disaster I need to call Sherlock! Things you need to know about #mobileSEO by @Aleyda I built that f**** mobile site! Things you need to know about #mobileSEO Moriarty built that mobile site, no wonder it’s horrendous for SEO! by @Aleyda I know But what could I have done? Things you need to know about #mobileSEO Wrong Answer! by @Aleyda Things you need to know about #mobileSEO I’m going to show you how to start doing Mobile SEO! by @Aleyda Oh please Things you need to know about #mobileSEO by @Aleyda Here are the things you must know to start doing Mobile SEO Sherlock Style! Things you need to know about #mobileSEO by @Aleyda What’s Your Mobile Audience Behaviour in your Site To know if your site really has mobile visitors at the moment, if they’re enough to compensate building a mobile version, what type of content they’re looking for and prioritize it when building the mobile site Things you need to know about #mobileSEO What’s Your Mobile Audience Behaviour in your Site www.google.com/analy-cs/ Use Google Analytics to create a segment for organic mobile traffic to easily identify its volume, trend, devices, most popular landing pages and keywords used by @Aleyda Things you need to know about #mobileSEO by @Aleyda What’s Your Site Behaviour in Mobile Search Results To see how your site is already appearing in Google’s search results and -if it’s appearing at all-, what are the keywords and pages that are already obtaining visibility to prioritize when building the mobile site Things you need to know about #mobileSEO by @Aleyda What’s Your Audience Behaviour in Google’s Mobile Search www.thinkwithgoogle.com/mobileplanet/ adwords.google.com/o/KeywordTool Use Google’s Keyword Tool mobile filter to see the keywords your audience search with from their mobile and Google’s Our Mobile Planet to check how they use mobile devices Things you need to know about #mobileSEO by @Aleyda What’s Your Site Behaviour with Mobile Devices To check how your site looks on the devices that are used by your mobile visitors at the moment and the specific aspects you need to take into consideration when enabling your mobile version Things you need to know about #mobileSEO by @Aleyda What’s Your Site Behaviour with Mobile Devices www.howtogomo.com/en-­‐gb/d/test-­‐your-­‐site/ www.google.com/webmasters/tools/ developers.google.com/speed/pagespeed/insights Use Google’s Getmometer, PageSpeed Insights and Google Webmaster Tools “Fetch as Google mobile bot” to test how your mobile visitors and bots reach and see your site Things you need to know about #mobileSEO by @Aleyda What’s Your Content and Product Offer for a Mobile Audience To identify the type of content and product offering you look to provide to mobile users: Is it the same than for the desktop site? How can you make it more mobile friendly? Things you need to know about #mobileSEO by @Aleyda What’s Your Content and Product Offer for a Mobile Audience Mobilized Look and Feel Geolocalized content Reorganized Offer Validate with the previously gathered data if your mobile users are looking for localized or mobile oriented content Do you have a specific offering or the capacity to develop it? Things you need to know about #mobileSEO by @Aleyda What’s Your Technical Capacity to develop a Mobile Site If your site is not correctly shown in the mobile devices used by your visitors and potential audience what’s your capacity to redesign your site to make it responsive, dynamically serve content or build a parallel mobile version Things you need to know about #mobileSEO by @Aleyda What’s Your Technical Capacity to develop a Mobile Site Mobile Site Alternatives Pros & Cons Responsive Web Design Pros * URL for both versions, no duplication * Easier and cheaper to maintain * Popularity consolidation * No need for redirections Cons * Possible redesign need * Less differentiation of Mobile Content * Lower mobile focused user experience Parallel Mobile Site Dynamic Serving Pros Pros * URL for both versions, no duplication * Popularity consolidation * Capacity to differentiate mobile content * Better mobile user experience * Easier implementation * Capacity to differentiate mobile content * Better mobile user experience Cons * Content duplication risk * Split of link popularity * Higher cost of maintenance * Complexity of technical implementation * Higher cost of maintenance Cons All alternatives have Pros and Cons and although the ideal one is going responsive it might not be suitable depending on your technical capacity and content differentiation needs Things you need to know about #mobileSEO by @Aleyda What’s Your Technical Capacity to develop a Mobile Site SEO Best Practices Responsive Web Design Dynamic Serving * Allow search engines to crawl page’s assets (css, js, images) * Server needs to respond with different HTML on the same URL depending on the user agent requesting the page: Mobile users and bots should see a different, mobile specific version * Beware of elements that might not display effectively in mobiles (large images, javascript, videos, etc) * Use a CMS or Framework to facilitate the implementation * Use the Vary HTTP header “User Agent” to help Googlebot discover your mobile-optimized content faster Parallel Mobile Site * Enable a consistent mobile URL structure under a “m” subdomain * Use HTTP 301 directions to refer mobile users and bots to the mobile version * Add link rel="alternate" tags pointing to the corresponding mobile URL and link rel="canonical" tags to desktop URLs * Include a link to the relevant desktop page * Generate a XML mobile Sitemap * Make sure to optimize page speed, especially important for mobile due to bandwidth restrictions * Validate that your mobile users see the same than the mobile search bots and avoid cloaking Take a look at Google’s recommendations to build mobile optimized Websites: https://developers.google.com/webmasters/smartphone-sites/ Things you need to know about #mobileSEO by @Aleyda Based on the previous aspects, decide on the type of Mobile Web you need Depending on the audience behaviour searching on Google and visiting your site, your present mobile Web situation, technical capacity, content and product offering decide on the type of Mobile site that suits you best Things you need to know about #mobileSEO by @Aleyda Based on the previous aspects, decide on the type of Mobile Web you need h[...]... 7 Things you need to know about #mobileSEO by @Aleyda Now you re ready to create and optimize a Mobile Site and you can make it look good too! 7 Things you need to know about #mobileSEO WTF! They made the Mobile site SEO Friendly by @Aleyda 7 Things you need to know about #mobileSEO by @Aleyda Haha Yes! Sherlock 1 - Moriarty 0 7 Things you need to know about #mobileSEO Start doing #MobileSEO Sherlock... Google’s Our Mobile Planet to check how they use mobile devices 7 Things you need to know about #mobileSEO by @Aleyda 4 What’s Your Site Behaviour with Mobile Devices To check how your site looks on the devices that are used by your mobile visitors at the moment and the specific aspects you need to take into consideration when enabling your mobile version 7 Things you need to know about #mobileSEO by @Aleyda.. .7 Things you need to know about #mobileSEO by @Aleyda 2 What’s Your Site Behaviour in Mobile Search Results www.google.com/webmasters/tools/ Use Google Webmaster Tools to see the top queries and pages showing in Google’s mobile search results 7 Things you need to know about #mobileSEO by @Aleyda 3 What’s Your Audience Behaviour in Google’s Mobile Search To verify how your audience is... data if your mobile users are looking for localized or mobile oriented content Do you have a specific offering or the capacity to develop it? 7 Things you need to know about #mobileSEO by @Aleyda 6 What’s Your Technical Capacity to develop a Mobile Site If your site is not correctly shown in the mobile devices used by your visitors and potential audience what’s your capacity to redesign your site to make... of Mobile site that suits you best 7 Things you need to know about #mobileSEO by @Aleyda 7 Based on the previous aspects, decide on the type of Mobile Web you need h ... done? Things you need to know about #mobileSEO Wrong Answer! by @Aleyda Things you need to know about #mobileSEO I’m going to show you how to start doing Mobile SEO! by @Aleyda Oh please Things you. .. you need to know about #mobileSEO by @Aleyda Here are the things you must know to start doing Mobile SEO Sherlock Style! Things you need to know about #mobileSEO by @Aleyda What’s Your Mobile. .. situation 7 Things you need to know about #mobileSEO by @Aleyda Now you re ready to create and optimize a Mobile Site and you can make it look good too! Things you need to know about #mobileSEO WTF!