BRAND BUILDING STRATEGY FOR THE VIET SING SHV BC 280 FERTILIZER OF HOANG LONG GROUP IN THE PERIOD 2011 2020 compressed

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Xem thêm: BRAND BUILDING STRATEGY FOR THE VIET SING SHV BC 280 FERTILIZER OF HOANG LONG GROUP IN THE PERIOD 2011 2020 compressed

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CHAPTER 1 : THEORETICAL BASIS OF BRAND STRATEGY
- 1.1. Overview of strategic theory
- 1.2. Overview of brand and building a company's trademark
- CHAPTER 2 : CURRENT BUSINESS ACTIVITIES AND BRAND BUILDING ACTIVITIES FOR VIET-SING SHV BC 280 FERTILIZER OF HOANG LONG GROUP
  - 2.1. Introducation about Goang Long Group
  - 2.2. Analyzing the financial situation of 3 years from 2008 to 2010 of Hoang Long Group
  - 2.3. Fertillizer market analysis of VietNam and the world
  - 2.4. Analysis of EFE.IFE,CPM and SPACE matrix

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