FASHION DESIGNING It is the art of application of design to clothing and accessories • WHAT IS FASHION? Fashion is the accepted day to day way of dressing at a given time If you see everyone wearing the same color or style when they have not been the trend before, such is "in-fashion." Never has and never will • Fashion is the total outlook of an individual of today and only for today Though fashion evolves and some styles come back, it only apply for "now" Even the retro fashion is never the same WHY DOES FASHION CHANGE? • Fashion change because people change • We always want something new Clothing change for practicable reasons, for appropriateness for the season, and for adaptation to environment situation In some cases the popularity of fashion endure for many seasons because of the combinations of these reasons • “Take the blue jeans” as an example (It’s choice) KINDS OF FASHION • Haute Couture - French word meaning high fashion It means one-of-a-kind These include designers' original designs or clothing that are custom made • Ready to wear (Pret-a-Porte) - Term used to describe mass produced garments These include designers' originals manufactured to a certain number for department stores and offered at lower prices OPPOSITE ENDS OF FASHION Classic - is a fashion that stays indefinitely Fad - is a fashion that die quickly and whose greatest appeal is as novelty CATEGORIES OF FASHION S.No Categories of fashion HAUTE (high fashion) ELEGANT DRAMATIC (Theatrical) CLASSIC Property Colors very chic, one-ofa-ind, the customUnusual and made and rare designer's collection expensive designer's Unusual, reproduction, but muted should not be solid colors misunderstood as (gray, black "haute" or high and white) ashion This style creates Strong, vivid, a and glamorous and contrasting glitzy (black is a impact favorite color) Town & Country or the Beige, navy, emphasis of red, business blue and black and corporate look old fashioned, but should not be Pastel, soft misunderstood as blends, CONSERVATIVE classic because of muted its girlish rainbows features Lines Textures Effect Needs Favorite Accessory Unusually layered, Custom-made, leader, very Coordinated Unusual and rare designer's fitted to suit, very unique, matching materials originals, specific individual tress chic and custom very expensive taste made pieces Accessory Very Coordinated Mostly refined, Semi custom- and matching uncomplicated Fine fabrics, usually status and made real and well fitted expensive materials executive- or altered to fit gold and (Chanel type) looking diamond accessories Severe, sharp and usually Rare and trendy asymmetrical Simple and traditional trim Durable and natural fibers Simple flows, rounded curves and semifitted Light, flowing, lace,usually old-fashioned small print Confident, Custom-made Bold statement chic, or usually metallic sexy and altered to fit (gold, silver, catchy bronzes, etc) Typical Clothes that leader, has a practical, timeless appeal year Traditional and conservativ after year, conservative e expensive shapes Fragile, soft, charming, innocent and very feminine Gentle, very delicate price not an issue Very simple real gold and diamond accessories CATEGORIES OF FASHION S.No Categories of fashion WESTERN (Country) CASUAL GRUNGE FUTURISTIC Property Colors Lines Textures Effect Needs Favorite Accessory The opposite of conservative Earth tones are Durable, simple, Clothes are easy reduced from the favorites and comfortable feminine emphasis Natural fibers, basic denim , thick and oldfashioned Durability, Tough, Big watermobility strong, resistant and price not sometimes watch, leather an western boots issue and thick belt Any, color is denim, feeling atnot an issue home, (brights, sometimes pastels, western earth tones) Popular (natural, blend or synthetic fibers) Easy-going, Easy care, athletic, home unpretentio atmosphere us and and simple comfortable Popular (natural, blend or synthetic fibers), knits Youthful, confident but sometimes impractical Most designs die quickly Category which was made popular during the early 90's It creates an emphasis of Could be younger anything generations, exaggerated onstructions, separates, and coordinates The category emphasize the look of the electronic and the Strong metallic computer age (gold, silver, The design etc.), concept is vivid, and based on galactic contrasting or Unstructured, simple, and easy Unstructured sometimes exaggerated and unusual Impractical to our Hard, unusually bold Angular, sharp and present and usually times, often overwhelmingly asymmetrical unique round or square accessories or trim Cloth bag, basic, simple accessories including disposables Easy pieces, but sometimes wild and All kinds, real usually or fakes, inexpensive inexpensive accessories including disposables Bold statement, extra-ordinary accessories, Bold geometric usually expensive accessories IMPORTANCE OF COLORS IN FASHION • Colors have a demonstrable psychological effect • The sight of red means warning and white mean simplicity and respective of title • Military uniforms are intentionally colored to give statement and impose authority • Colors are used in many ways to assert recognition because they are fairly easy to read and understand List of popular colors S.No Colour BLACK Severe, mysterious, sophisticated, glum, depressing, deadly BLUE Serene, calming, cool, quiet, sleepy, sad Emotions BROWN Warm, earthy, drab GRAY Well-informed, subtle, dignified, gloomy, cold GREEN Fresh, successful, loving, greedy, restful, calm ORANGE Happy, cheerful, new, motivated, garish, warm PINK Soft, innocent, delicate, feminine, delicious RED Alert, warning, sexual, aggressive, energetic, cheerful, angry, vital, exciting VIOLET Royal, rich, stately, passionate, subtle but sexy, impressive, alone 10 WHITE Clean, pure, young, safe, simple 11 YELLOW Sunny, bright, hopeful, optimistic, joyful, clear, positive, alive Color guidelines according to seasons Summer- Think clear, contrast and bold colors Fall - Think soft, cool, slightly grayed colors Spring - Think bright, fresh and lively colors Winter- Think deep, dark and muted colors FASHION BRANDS • Brands are the ones that give identity to a fashion They are created by designers and are meant for sale.They carry the trust of the brand and designer.Presenting a list of international Fashion Brands IMPORTANT FASHION BRANDS Adidas 13 Mango Armani 14 Nike Bentton 15 Pepe Jeans Calvin klein 16 Prada Dolce & gabbona 17 Puma ED Hardy 18 Rolex Fastrack 19 Reebok Gucci 20 Tissot Louis vultton 21 Tommy Hilfiger 10 Lee 22 Wrangler 11 Levis 23 Woodland 12 Longines Hamilton 24 Van Heusan • FASHION BOUTIQUES INTERNATIONAL BOUTIQUES Chanel Christian dior Yves saint Laurent Seven INDIAN BOUTIQUES Aki Narulla’s Manish Arora’s Umrao Tailor Oak Ritu Beri’s Outfit Amara Palli’s Cos Machka Vakko 10 Matches • FASHION SCHOOLS • Fashion schools will provide you the training you need to advance in your fashion career Whether you are interested in clothing design, fashion merchandising, fashion marketing, or fashion in general, they provide you with all Here are examples of very famous fashion schools INTERNATIONAL SCHOOLS • Westwood College • Arizona Fashion Design Schools • Tucson Design College • California Fashion Design Schools • International Academy of Design & Technology • Brooks College • Colorado Fashion Design Schools • Denver South Florida Fashion Designer Schools • American InterContinental University • FASHION MAGAZINEES • Fashion magazines bring the world of international fashion home The best fashion, beauty, shopping, health, travel and culture ,trends, runway slideshows are written in these magzinees • Adversus: Lifestyle magazine featuring fashion, beauty, dreamcars, and travel • Bibi: Bridal and fashion magazine geared towards the people of the South Asia • Cashak: Fashion magazine covering fun, sexy styles and trends, plus nightlife • Elle: Covers everything from style and beauty trends to personalities and lifestyle issues • FashionOffice: Features international trends in fashion, design, arts, and photo stories from New York, Paris, London, Milan • Flip-Zone: French online fashion magazine featuring hundreds of collections: couture, ready-to-wear, bridal, lingerie, swimwear, accessories and sportswear • Iconique: Includes virtual catwalk shows, news, editorials, beauty, trends blog, iPod videos, podcast and more • Influenza: Trade publication for the fashion, beauty and entertainment industries • Lucire: International source for the latest in fashion, beauty, and travel • Nirvana Woman: High-fashion, beauty, and upscale lifestyle magazine for the contemporary South Asian woman • Sassybella: Australian fashion and beauty magazine • Vogue: Magazine for sophisticated female fashion mavens Covers the latest in beauty, style, health, fitness and celebrities FASHION CHANNELS Fashion Channels are channels on television which are devoted to fashion and modeling They show everything related to fashion from fashion shows to models There are two main fashion channels in the world they are• Fashion TV • World fashion channel FAMOUS VALENTINO GARAVANI FASHION RINA DHAKA DESIGNERS STELLA MCCARTNEY MANISH MALHOTRA FASHION SHOWS SH FA N IO R B S D N A FASHION BOUTIQUES It is a small shopping outlet put by fashion designers to showcase and sell their collections FASHION SCHOOLS TE S EE N Fashion LIVI ZI SIO GA A M N at Your Doorstep ... deep, dark and muted colors FASHION DESIGNINING • Fashion designing is the art of the application of design and aesthetics or natural beauty to clothing and accessories Fashion designing is influenced... aires fashion week • Maiami fashion week FASHION BRANDS • Brands are the ones that give identity to a fashion They are created by designers and are meant for sale.They carry the trust of the brand... cultural and social latitudes, and has varied over time and place Fashion designers work in a number of ways in designing clothing and accessories Some work alone or as part of a team SOME OF THE