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Anh văn thương mại, kinh doanh, marketing UNDERSTANDINGSTOCKSMichael Sincere10381_Sincere_fm.c 7/18/03 10:59 AM Page iCopyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Manufactured in theUnited States of America. Except as permitted under the United States Copyright Act of 1976, no partof this publication may be reproduced or distributed in any form or by any means, or stored in a data-base or retrieval system, without the prior written permission of the publisher. 0-07-143582-4 The material in this eBook also appears in the print version of this title: 0-07-140913-0 All trademarks are trademarks of their respective owners. Rather than put a trademark symbol afterevery occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefitof the trademark owner, with no intention of infringement of the trademark. Where such designationsappear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales pro-motions, or for use in corporate training programs. For more information, please contact GeorgeHoare, Special Sales, at george_hoare@mcgraw-hill.com or (212) 904-4069. TERMS OF USEThis is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensorsreserve all rights in and to the work. Use of this work is subject to these terms. Except as permittedunder the Copyright Act of 1976 and the right to store and retrieve one copy of the work, you may notdecompile, disassemble, reverse engineer, reproduce, modify, create derivative works based upon,transmit, distribute, disseminate, sell, publish or sublicense the work or any part of it withoutMcGraw-Hill’s prior consent. You may use the work for your own noncommercial and personal use;any other use of the work is strictly prohibited. Your right to use the work may be terminated if youfail to comply with these terms. THE WORK IS PROVIDED “AS IS”. McGRAW-HILL AND ITS LICENSORS MAKE NO GUAR-ANTEES OR WARRANTIES AS TO THE ACCURACY, ADEQUACY OR COMPLETENESS OFOR RESULTS TO BE OBTAINED FROM USING THE WORK, INCLUDING ANY INFORMA-TION THAT CAN BE ACCESSED THROUGH THE WORK VIA HYPERLINK OR OTHERWISE,AND EXPRESSLY DISCLAIM ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING BUTNOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR APARTICULAR PURPOSE. McGraw-Hill and its licensors do not warrant or guarantee that the func-tions contained in the work will meet your requirements or that its operation will be uninterrupted orerror free. Neither McGraw-Hill nor its licensors shall be liable to you or anyone else for any inac-curacy, error or omission, regardless of cause, in the work or for any damages resulting therefrom.McGraw-Hill has no responsibility for the content of any information accessed through the work.Under no circumstances shall McGraw-Hill and/or its licensors be liable for any indirect, incidental,special, punitive, consequential or similar damages that result from the use of or inability to use thework, even if any of them has been advised of the possibility of such damages. This limitation of lia-bility shall apply to any claim or cause whatsoever whether such claim or cause arises in contract, tortor otherwise.DOI: 10.1036/0071435824ebook_copyright 8 x 10.qxd 8/27/03 9:29 AM Page 1ContentsAcknowledgments vIntroduction viiPARTONEWHAT YOU NEED TO KNOW FIRST1 Welcome to the Stock Market 32 Stocks: Not Your Only Investment 193 How to Classify Stocks 294 Fun Things You Can Do (with Stocks) 375 Understanding Stock Prices 496 Where to Buy Stocks 55PARTTWOMONEY-MAKING STRATEGIES7 Want to Make Money Slowly? Try These Investment Strategies 698 Want to Make Money Fast? Try These Trading Strategies 7710381_Sincere_fm.c 7/18/03 10:59 AM Page iiiFor more information about. this title, click here.Copyright © 2004 by The McGraw-Hill Companies, Inc. Click here for Terms of Use.PARTTHREEFINDING STOCKS TO BUY AND SELL9 It’s Really Fundamental:Introduction to Fundamental Analysis 8910 Fundamental Analysis: Tools and Tactics 9711 Let’s Get Technical:Introduction to Technical Analysis 10712 Technical Analysis: Tools and Tactics 13113 The Psychology of Stocks:Introduction to Sentiment Analysis 141PARTFOURUNCOMMON ADVICE14 What Makes Stocks Go Up or Down 14915 Why Investors Lose Money 15716 What I Really Think about the Stock Market 171Index 189ivCONTENTS10381_Sincere_fm.c 7/18/03 10:59 AM Page ivAcknowledgmentsI’d like to give special thanks:To Stephen Isaacs and Jeffrey Krames at McGraw-Hill for onceagain giving me the opportunity to do what I love most, and to PattieAmoroso for helping me put the pieces together to produce a book.To my researcher, Maria Schmidt, who found the answer to nearlyeverything I asked; Tine Claes, who never fails to find something thatneeds improvement; and Lois Sincere, who has truly mastered the idio-syncrasies of the English language.To Tom Reid, a teacher at Deerfield High School in Florida, for help-ing to make the most complicated financial concepts seem easy; studentBailey Brooks for helping with editing; Dan Larkin, CEO and seniorconsultant for Larkin Industries, Inc., for his extremely insightful sug-gestions and comments; Mike Fredericks, Brad Northern, and HowardKornstein for their thoughtful financial analysis and insights; ColleenMcCluney for her encouragement and patience; and Oksana Smirnovafor her inspiration and enthusiasm.To the hardworking and friendly staff at Barnes & Noble bookstoreand Starbucks in Boca Raton, Florida.Finally, to my friends, family, and acquaintances:Idil Baran, Krista Barth, Bruce Berger, Andrew Brownsword,Sylvia Coppersmith, Lourdes Fernandez-Vidal, Alice Fibigrova, JoeHarwood, Jackie Krasner, Johan Nilsson, Joanne Pessin, Hal Plotkin,Anna Ridolfo, Tim Schenden, Tina Siegismund, Luigi Silverstri, AlexSincere, Debra Sincere, Miriam Sincere, Richard Sincere, Harvey10381_Sincere_fm.c 7/18/03 10:59 AM Page vCopyright © 2004 by The McGraw-Hill Companies, Inc. Click here for Terms of Use.Small, Bob Spector, Lucie Stejskalova, Deron Wagner, and KerstinWoldorf.For additional reading, I recommend the following books:The Stock Market Course (John Wiley & Sons, 2001), by GeorgeFontanills and Tom GentileA Beginner’s Guide to Short-Term Trading (Adams Media Corpo-ration, 2002), by Toni TurnerReminiscences of a Stock Operator (John Wiley & Sons, 1994), byEdward LefevreviACKNOWLEDGMENTS10381_Sincere_fm.c 7/18/03 10:59 AM Page viIntroductionThis book will be different.Thousands of books have already been written about the stock mar-ket, many of them technical and tedious. Before I wrote this book, I wasamazed that so many boring books had been written about such a fas-cinating subject. Just like you, I hate reading books that put me to sleepby the second chapter. That is why I was so determined to write anentertaining, easy-to-read, and educational book about the market.I wanted to write a book that I can hand to you and say, “Readeverything in this book if you want to learn quickly about stocks.” Youdon’t have to be a dummy, idiot, or fool to understand the market. Youalso don’t have to be a genius. After you read this book, you will real-ize that understanding stocks is not that hard. (The hard part is makingmoney, but we’ll get to that later.)I also don’t think you should have to wade through 300 pages tolearn about the market. Too many books on stocks are as thick as col-lege textbooks and not nearly as exciting. Even though this book isshort, it is packed with information about investing and trading. I didmy best to make sure that you would have a short and easy read.I wrote this book because I wanted you to know the truth.As I was writing, a corporate crime wave was sweeping acrossAmerica. Dozens of corporations were accused of cheating people outof millions of dollars. It upset me that so many investors have becomevictims of the stock market. It seems as if the name of the game is entic-10381_Sincere_fm.c 7/18/03 10:59 AM Page viiCopyright © 2004 by The McGraw-Hill Companies, Inc. Click here for Terms of Use.Small, Bob Spector, Lucie Stejskalova, Deron Wagner, and KerstinWoldorf.For additional reading, I recommend the following books:The Stock Market Course (John Wiley & Sons, 2001), by GeorgeFontanills and Tom GentileA Beginner’s Guide to Short-Term Trading (Adams Media Corpo-ration, 2002), by Toni TurnerReminiscences of a Stock Operator (John Wiley & Sons, 1994), byEdward LefevreviACKNOWLEDGMENTS10381_Sincere_fm.c 7/18/03 10:59 AM Page vilosing money (Part Four). Because Part Three is the most challengingand technical, it should be saved for last. As a special bonus, at the endof the last chapter I reveal a trading strategy that has not lost moneyduring the last eight calendar years. I think you’ll be intrigued by thissimple but effective strategy that contradicts the advice included innearly every other investment book.I wish you the best of luck. I sincerely hope you find that learningabout stocks is an enlightening experience, one that you will alwaysremember.INTRODUCTIONix10381_Sincere_fm.c 7/18/03 10:59 AM Page ix . at george_hoare @mcgraw- hill. com or (212) 904-4069. TERMS OF USEThis is a copyrighted work and The McGraw- Hill Companies, Inc. ( McGraw- Hill ) and its licensorsreserve. 32 Stocks: Not Your Only Investment 193 How to Classify Stocks 294 Fun Things You Can Do (with Stocks) 375 Understanding Stock Prices 496 Where to Buy Stocks
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