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Ngày đăng: 27/03/2015, 15:37
Xem thêm: Building business strategy of Sai Gon - Quang Binh Tourism Joint stock Company - period 2013-2017
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COVER PAGE
PREFACE
1. The urgency of the research
2. The research objectives
3. The research object and scope
4. Research methodology
CHAPTER I. THEORETICAL BASIS OF BUSINESS STRATEGY OF THE ENTERPRISE
1.1. The concept of business strategy
1.2. Strategic business unit
1.3. Strategy formulation process
1.4. Strategic building tools
CHAPTER II. ANALYSIS OF INTERNAL AND BUSINESS ENVIRONMENT OF THE COMPANY
2.1. General introduction of the company
2.2. External environment analysis
2.3. Internal environment analysis
CHAPTER III. BUSINESS STRATEGY OF SAIGON QUANGBINH TOURISM JOINT STOCK COMPANY FROM 2013 TO 2017
3.1. Business objectives of the company from 2013 to 2017
3.2. Feasible business strategic analysis
3.3. Strategic implementation solutions
3.4. Recommandations
CONCLUSION
REFRENCE
TABLE OF CONTENTS
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