Building business strategy of Cosevco Song Gianh cement company - period 2012-2017

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Building business strategy of Cosevco Song Gianh cement company - period 2012-2017

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Mục lục

  • COVER PAGE

  • OPENING

    • 1 The necessary of the research topic

    • 2. Research objectives

    • 3. The object and scope of the study

    • 4. Research methodology

    • CONTENTS

    • CHAPTER I. BASIC ISSUES IN BUILDING BUSINESS STRATEGIES

      • 1. Business strategy of the enterprise

      • 2. Strategy building process

      • CHAPTER II. ANALYSIS OF INTERNAL AND BUSINESS ENVIRONMENT OF THE COMPANY

        • 1. Introduction about the company

        • 2. Analysis of the external environment

        • 3. Internal environment analysis of the company

        • CHAPTER III. BUILDING BUSINESS STRATEGIES

          • 1. Building long-term business objectives

          • 2. Developing strategic methods

          • 3. Strategic selection

          • 4. The strategic implementation solutions

          • 5. Some recommandations for the state to develop commercial products on the domestic market

          • CONCLUSION

          • TABLE OF CONTENTS

          • REFRENCES

          • APPENDIX

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