Building business strategy of An Binh Commercial Joint Stock Bank for the period 2010-2015

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Building business strategy of An Binh Commercial Joint Stock Bank for the period 2010-2015

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GRIGGS GLOBAL ADVANCED MASTER UNIVERSITY OF BUSINESS CAPSTONE PROJECT ADMINISTRATION PROGRAM REPORT BUILDING BUSINESS STRATEGY OF AN BINH COMMERCIAL JOINT STOCK BANK FOR THE PERIOD 2010-2015 Class: GEMBAO1 Group: No E01 Students’ name: Doan Thi Dzung Thai Thi Yen Pham Anh Van Le Duc Dinh Le Thi Huong HANOI 2009 ACKNOWLEDGEMENT First of all, the group of authors would like to express our deep gratitude to: The lecturers of the MBA of United training program State Griggs University - who provide knowledge; Managers and staff of the Centre for Educational Technology and Career Development - Hanoi National University(ETC)-who are enthusiastic and indispensable helpers in the process of learning; The authors would also like to thank the Managers and staff of An binh Joint Stock Commercial bank- who are main supporters in the process of studying about the situation of the enterprise; And especially, Board of Management of the Electricity of Vietnam (EVN)- who create the opportunity, finance, provide the support of time so that members of the group can join and complete the training course Finally, we would like to send the most sincere thanks to families, colleagues and classmates -who are the solid basis of spirit for members participation major of Griggs assignment University Capstone MBA Project program "Building and the process business Commercial Joint Stock Bank for the period 2010-2015" of the group during the strategy of completing of An Binh TABLE OF CONTENTS ACKNOWLEDGEMENT "ĐH ch, LIST TT J1EIEREVIAOTTO MT so - susnantanooniti di S5600186 200146 554008940 (G02/850H1.01324S8E:dE TEĐNSIĐDNGGE05 BRSSN900.)2255 155 all IIISN9)000/60)30.16 2010111 e lý,"

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Mục lục

  • COVER PAGE

  • ACKNOWLEDGEMENT

  • TABLE OF CONTENTS

  • LIST OF ABBREVIATIONS

  • LIST OF TABLES

  • LIST OF FIGURES,GRAPHS

  • INTRODUCTION

    • 1. Necessity and meaning of the theme

    • 2. Study objectives

    • 3. Scope of study

    • 4. Study method

    • 5. Structure of the theme

    • CHAPTER 1 : BASIC AGRUMENTS ON BUSINESS STRATEGY OF THE ENTERPRISE

      • 1.1. Overview of strategy and business strategy

      • 1.2. Vision,mission and core value

      • 1.3. Strategic analysis

      • 1.4. Selection and construction of business strategy

      • 1.5. Some issues on building business strategy for commercial banks

      • CHAPTER 2 : STATUS OF BUSINESS STRATEGY OF AN BINH COMMERCIAL JOINT STOCK BANK

        • 2.1. Overview of An Binh commercial joint stock bank

        • 2.2. Analyze and evaluate the situation and business performance of ABBANK

        • 2.3. Analyze and evaluate the current business strategy of ABBANK

        • 2.4. Analysis on impact factors from the external business environment

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