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Business strategies of Truong Thanh Furniture Corporation from now and 2020
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Ngày đăng: 27/03/2015, 15:23
Xem thêm: Business strategies of Truong Thanh Furniture Corporation from now and 2020
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COVER PAGE
ACKNOWLEDGEMENTS
TABLE OF CONTENT
LIST OF ABBREVIATIONS
LIST OF TABLES
LIST OF FIGURES,GRAPHS
CHAPTER 1: THEORETICAL BASIS AND PRACTICE OF STRATEGIC MANAGEMENT OF TRUONG THANH FURNITURE CORPORATION (TTF)
1.1. Overview on business strategy
1.2. Business strategy building model
1.3. Some tools to build and select business strategies
1.4. Value chain of the business
1.5. Some problems on furniture processing and manufacture export of VietNam
CHAPTER 2: ANALYSIS AND EVALUATION FOR REAL SITUATION OF WOOD BUSINESS IMPLEMENTATION IN TRUONG THANH FURNITURE CORPORAYION
2.1. Introduction
2.2. Analysis and evaluation of the strategy implementation situation of Truong Thanh Furniture corporation between 2006-2010
2.3. The main material in the product line
2.4. Analysis and evaluation of the causes and primary strengths and weaknesses in the implementation of business and production strategy
CHAPTER 3 : BUSINESS STRATEGY PLANNING OF TRUONG THANH FURNITURE CORPORATION IN THE PERIOD OF 2011-2016 WITH THE VISION TO 2020 AND SOLUTIONS
3.1. Vision mission and objectives of TTF from now to 2020
3.2. Analysis of macro environment
3.3. Analysis of the micro-environment
3.4. Opportunities-challenges-strategic position and construction of SWOT matrix for TTF
3.5. SPACE matrix of TTF
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