Developing business strategy for Traphaco JSC in the period of 2012-2017

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Developing business strategy for Traphaco JSC in the period of 2012-2017

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  • COVER PAGE

  • ACKNOWLEDGEMENTS

  • TABLE OF CONTENTS

  • INTRODUCTION

    • 1. Reasons for choosing the topic

    • 2. The object and scope of the sutdy

    • 3. The purpose of research

    • 4. The methods of research

    • 5. Capstone structure of Group 2 - Class GaMBA.M0410

    • CHAPTER 1. OVERVIEW OF STRATEGIC MANAGEMENT

      • 1.1. The concept of business strategy

      • 1.2. Characteristics and roles of business strategy

      • 1.3. The basic stages of strategic management

      • 1.4. The process & tools for business strategy development

      • CHAPTER 2. ANALYZING TRAPHACO JSC

        • 2.1. Overview of TRAPHACO Joint Stock Company

        • 2.2. External Factors Evaluation

        • 2.3. Competitive Profile Matrix (CPM)

        • 2.4. Internal Factors Evaluation

        • CHAPTER 3. SELECTION OF THE BUSINESS STRATEGY FOR TRAPHACO JSC IN THE PERIOD OF 2012 - 2017

          • 3.1. Matching Stage: SWOT analysis and formation of strategy

          • 3.2. Decision Stage: Selection of the Best Strategy

          • 3.3. Generic implementation plan of the selected strategy

          • CONCLUSION

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