GRIGGS ‘CG; LOBAL ADVANCED MASTER CAPSTONE UNIVERSITY OF BUSINESS ADMINISTRATION PROGRAM PROJECT REPORT BUILDING BUSINESS STRATEGY FOR LACHONG INVESTMENT JOINTSTOCK COMPANY (LACHONG) IN THE PERIOD 2012-2016 Group number: 04 — Class: GAMBA.M0210 Student’s name: Phi Van Thinh (Group leader) Dang Thi Thai Ha Nguyen Thuy Duong Vi Ngoc Duong HANOL 2012 CAPSTONE PROJECT REPORT GROUP 4-GaMBA.M0210 CONFIRMATION LACHONG INVESTMENT JOINTSTOCK COMPANY Address: No 85 Le Van Luong street, Thanh Xuan district, Ha Noi Tel: (84-04)3557 4652 - Fax: (84-04)3558 6391 Email: lachong@lachong.vn - Website: lachong.vn Date: J2 /.£./2012 To: - Master of business administration program-Griggs-Andrews University -ETC-Vietnam national university, Hanoi Subject: Comment COMPANY of LACHONG (LACHONG) about INVESTMENT Capstone of JOINT Group STOCK 4-GaMBA.M0210- Griggs-Andrews University - LACHONG has done fully support for Group 4-M0210 when they practiced and learned in company about the operation status, vision and strategy of company - Group members have expressed an enthusiastic and creative, have closely followed up current situation of company and receive working time at LACHONG a good result ¢ hs ⁄ CƠNG TY Sf, % Mf LACHONG INVESTME) G Global Advanced Master of Business Administration Program Nef ats 'OCK COMPANY in Andrews Ö University GRIGGS Ta GLOBAL ADVANCED Website: MASTER OF BUSINESS www.griggs.edu.vn ADMINISTRATION PROGRAM Email: qamba(@griggs.edu.vn TABLE CONTENTS ACK NU WLEDGEMEN PT ressnsswercscasnmesancccnmaasasscssennemenecreeerenrenninenennenennnnensommrmnnmnaeneanins i LOMRIITT MEN Ta xeeeeeeeetersrrrrarirotrrirtrigidrtssittitsgL188061916231452s6ss4300001910400000000003000100708/001E i LIT OE AHBEEK,VIA HO seeeeeeneeenneredtrrnnindiniittrrttrliiEEEE065463634ã36616lx6escssssessrsreteers ii LWST ÖOFE EHNGURES AND TA HBL,ES eeeeeeneeenseorerrririnrdinrniintdrgrrrgittgtroagsisgsggSS06538151.seseese ii EN TRODUCTION gangcecoc eSierrerenrrrrrrnonioieiidntiniioistoGA000000800000500000ĐE0656916G0GG0801656 ®66)7E2 (0.1000 Ty CHAPTER Z⁄"ÂM: 1.2 a7 ony eoe evan eneeee ee ATESOV EEA UAT RUASRASIICTN IONE I1:GENERAL RATIONALE ON BUSINESS STRATEGY : - ` DÝ@E6ss ưðŸ stratepy TOFNAHOHxossesaraenndtirbagtaeeesseseeesesssrisnnrserirrisderraereveei 12sLV S161 AG MiISSIOI «vererorrinnirnttesvsntiiiECNRGSSLSS300000140.3951338124615.excecnssmetssrrorrerreea a 1,„0„ CIONIS JTI TRE esxresrrsvrvsrrrnnrtrrrentggg06I2GG0H98%:1010180107001510G010100%858058.ssm=e # 1„2„3 f51inÏvsis:01 elerrienfs If THE EXEL 6rivirgrtiiiefusesssessssrnnaarrrirbivisgsososgke § 1.2.3.1 Analysis of the general environment (PEST model) -.- § 125.32 ,JUWBRIVSIE ĐI MUSÍYY GHVNGTHNEHsannieieesseisneessseeesemertrrdetordre 10 1.2.4 Analysis of1nternal corporate enVironmeiI s++ssss+xs+cssvsezsess 1] [ald SOMIERY EBIRDHSTHIEIIE .esxeerrreroreototesos sgiiriihinDDEDHOIDESEINEGISSSMG/0010181824eesrirem 15 F,/0, GHHIGBV HHIEIHGHEHUH x~xrrrrrrrrorgrDDoiS000Đ00002190/000THHGGIE040/010007000038 15 eC 1,3 ie 15 FOGI DI girglegy ÏNmUINHGH nmmseeensnhutridttiikeeesesiersereirosesrserreevetoorerrnrtrepeor l6 1.3.1 The External Factor Evaluation (EFE) Matrix -5225