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PREFACE
1. The necessity of the research project
2. Research objectives and application ability of the topic
3. Subjects and scope of the study
CHAPTER 1 : BASIC RATIONAL FOR BUSINESS STRATEGY
I. Conception and role of business strategy in the enterprise
II. Construction process of business strategy
CHAPTER 2 : REAL SITUATION OF HOANG HA COLOUR CERAMIC JSC
I. Overview about the Hoang Ha colour ceramic JSC
II. Marco environment impacts business operations of the Hoang Ha colored pottery joint-stock company
III. Analyze the industry environment for the manufacturing construction materials from calciling clays
IV : Analyze the internal environment
CHAPTER 3 : SELECT THE BUSINESS STRATEGIES FOR HOANG HA COLOUR CERAMIC JSC IN THE PERIOD OF 2013-2017,IMPLEMENTATION SOLUTIONS,RECOMMENDATIONS AND CONCLUSION
1. Vision,mission and orientation for business strategy of Hoang Ha colour ceramic JSC in the period of 2013-2017
II. Select the business strategies for Hoang Ha colour ceramic JSC in the period of 2013-2017
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