Formulate busines strategy for PTW Vietnam Limited Company in period of 2013-2018

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Formulate busines strategy for PTW Vietnam Limited Company in period of 2013-2018

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Mục lục

  • COVER PAGE

  • CONFIRMATION

  • ACKNOWLEDGEMENT

  • TABLE OF CONTENTS

  • LIST OF FIGURES

  • LIST OF TABLES

  • INTRODUCTION

    • 1. The necessity of the subject

    • 2. Objectives of study

    • 3. Subject and scope of study

    • 4. Methods of study

    • 5. Structure of study

    • CHAPTER 1. THEORETICAL BASIS OF BUSINESS STRATEGY MANAGEMENT

      • 1.1. Basis concept of business strategy

      • 1.2. Stages of strategic management

      • 1.3. External environment analysis

      • 1.4. Interal environment analysis

      • 1.5. The strengths - weaknesses - Oppotunities - Threats (SWOT) Matrix

      • 1.6. Types of strategy

      • 1.7. Quantitative strategic planning matrix (QSMP)

      • 1.8. Strategy implementation and evaluation

      • CHAPTER 2. BUSINESS SITTUATION OF PTW VIETNAM LIMITED COMPANY

        • 2.1. Overview on PTW Viet Nam Ltd., Co

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