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Ngày đăng: 27/03/2015, 14:51
Xem thêm: Building business strategy for 12-9 Petrovietnam Cement Joint Stock Company in period of 2010-2020
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INTRODUCTION
1. General background and rationale of the assignment topic
2. Purpose and object of the study
4. The assignment is divided in to 3 main chapters as follows
CHAPTER 1. THEORETICAL BASIS TO BUILD CORPORATE'S BUSINESS STRATEGY
1.1. The concept and the role of corporate strategy
1.2. How strategy is managed - strategic management
1.4. Analyzing and selecting strategy
1.5. The specific characteristics of building business strategy of PVC 12/0
CHAPTER II. BUSINESS ENVIRONMENT ANALYSIS AND INTERNAL ANALYSIS OF 12/0 PETROVIETNAM CEMENT JOINT STOCK COMPANY
2.1. History of establishment and development
2.2. Analysis of elements affecting business performance of 12/9 PetroVietnam cement joint stock company
2.4. Analysis of internal PVC 12/9
CHAPTER III. PROPOSING STRATEGIES AND PERFORMANCE SOLUTION OF THE COMPANY
3.1. Developing strategy of PVC 12/9 from 2011 - 2015 and orientation to 2020
3.3. Science and technological solution
3.4. Organizing structure and controlling production
3.6. Ditribution channels and market development solution
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