Complete business strategy of Hoa Phat cement company in the period 2009 - 2015

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Complete business strategy of Hoa Phat cement company in the period 2009 - 2015

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Mục lục

  • COVER PAGE

  • TABLE OF CONTENTS

  • FIGURES, CHARTS AND TABLES

  • FORWORD

  • INTRODUCTION

    • 1. General background

    • 2. The necessity and importance of strategy building

    • 3. Research purepose

    • 4. Methodological

    • 5. The structure includes

    • CHAPTER I. THEORETICAL BACKGROUND ABOUT BUSINESS STRATEGY

      • 1.1. Business strategy difinition

      • 1.2. Strategic business area and strategic business unit

      • 1.3. Defining the strategic business operations

      • 1.4. Defining the strategic targets with the support of business complex method

      • 1.5. Strategic levels

      • 1.6. Environmental analysis

      • 1.7. SWOT matrix

      • 1.8. Mission

      • 1.9. Vision

      • 1.10. Strategic target

      • 1.11. Product strategy

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