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Xem thêm: Complete business strategy of Hoa Phat cement company in the period 2009 - 2015
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COVER PAGE
TABLE OF CONTENTS
FIGURES, CHARTS AND TABLES
FORWORD
INTRODUCTION
1. General background
2. The necessity and importance of strategy building
3. Research purepose
4. Methodological
5. The structure includes
CHAPTER I. THEORETICAL BACKGROUND ABOUT BUSINESS STRATEGY
1.1. Business strategy difinition
1.2. Strategic business area and strategic business unit
1.3. Defining the strategic business operations
1.4. Defining the strategic targets with the support of business complex method
1.5. Strategic levels
1.6. Environmental analysis
1.7. SWOT matrix
1.8. Mission
1.9. Vision
1.10. Strategic target
1.11. Product strategy
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