Card business strategy of Bank for foreign Trade of Vietnam period from 2011 to 2015

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Card business strategy of Bank for foreign Trade of Vietnam period from 2011 to 2015

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Mục lục

  • COVER PAGE

  • ACKNOWLEDGEMENT

  • TABLE OF CONTENTS

  • LIST OF WORDS

  • LIST OF TABLES

  • LIST OF FIGURES

  • PREFACE

    • 1. The urgency of this topic

    • 2. Reason for research

    • 3. Object and scope of study

    • 4. Study method

    • 5. Structure

    • CHAPTER I. THEORETICAL BASE

      • 1. Basis issues about strategy and business strategy

      • 2. The process of building up strategy

      • CHAPTER II. THE REAL SITTUATION OF CARD BUSINESS OF JOINT STOCK COMMERCIAL BANK FOR FOREIGN TRADE OF VIETNAM (VIETCOMBANK)

        • 1. General introduction about Vietcombank

        • 2. Vietcombank's business strategy in the period of 2011 - 2015

        • 3. Card business of Vietcombank

        • 4. Card sale strategy in the period 2010 to 2015

        • CHAPTER III. SOLUTIONS AND PROPOSAL FOR ESTABLISHING CARD STRATEGIES OF VIETCOMBANK PERIOD 2011 - 2015

          • 1. Some solutions for successful implementation of selected strategy

          • 2. Some proposals to develop card service in VCB

          • CONCLUSION

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