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LIST OF FIGURES, GRAPHS
INTRODUCTION
1. Background and indispensability of the topic
CHAPTER 1. THE PRINCEIPLE OF BUSINESS STRATEGY AND LUBRICANTS TRADING
1.1. The principle of strategic management
1.2. The theory of strategic market development
1.3. Current status of production and requirements of lubricants consumption in Vietnam
1.4. Indispensability in determining strategic development of lubricants on domestic market of VIDAMO
CHAPTER 2. ANALYSIS OF PRODUCTION AND BUSINESS DEVELOPMENT STATUS OF LUBRICANTS IN DOMESTIC MARTKET OF VIDAMO
2.1. VIDAMO establishment and devepment
2.2. Organization structure - Functions and duties of departments
2.3. Evaluation of production and consumption of VIDAMO in 2009 - 2010 period
2.4. Analysis and evaluation of reasons, existence, strong and weak points in VIDAMO strategy and competitive advantages
3.4. Solutions to implement the strategies
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