Building and selecting business strategy for Joint Stock Commercial Bank for foreign trade of Vietnam - Chuong Duong Branch in the period 2012-2017

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Building and selecting business strategy for Joint Stock Commercial Bank for foreign trade of Vietnam - Chuong Duong Branch in the period 2012-2017

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Mục lục

  • COVER PAGE

  • CONFIRMATION

  • ACKNOWLEDGEMENTS

  • TABLE OF CONTENTS

  • LIST OF ABBREVIATIONS

  • LIST OF TABLES

  • LIST OF FIGURES

  • LIST OF CHARTS

  • INTRODUCTION

    • 1. Basis of selection and the importance of capstine project report

    • 2. Research targets and possible applications

    • 3. Scope and subjects of the research

    • 4. Research methodology

    • 5. Expected results

    • 6. Outline

    • CHAPTER 1. BASIS OF BUILDING THE BUSINESS STRATEGY

      • 1.1. Strategy and business strategies theories

      • 1.2. Tools for building business strategies

      • CHAPTER 2. ANALYSIS OF CURRENT BUSINESS SITTUATION OF VIETCOMBANK - CHUONG DUONG BRANCH

        • 2.1. Introduction of Vietcombank and Vietcombank Chuogn Duong branch

        • 2.2. Aalysis of environment factors

        • CHAPTER 3. BUILDING BUSINESS STRATEGIES FOR FIVE YEARS PERIOD 2012 - 2017 OF VIETNAM COMMERCIAL BANK - CHUONG DUONG BRANCH AND SOME SOLUTIONS

          • 3.1. Define business objectives of Vietcombank - Chuong Duong branch up to 2017

          • 3.2. Building the matrices and the business strategy choices

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