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Ngày đăng: 27/03/2015, 14:20
Xem thêm: Building a strategy for development of retail banking business at BIDV period 2010 - 2015
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COVER PAGE
TABLE OF CONTENTS
LIST OF ABBREVIATION
LIST OF TABLES
LIST OF FIGURES
LIST OF CHARTS
INTRODUCTION
CHAPTER I. THEORETICAL BASIS STRATEGIC MANAGEMENT IN GENERAL BUSINESS BANKING AND RETAIL BANKING FIELD
1.1. Basic issues of business strategy
1.2. Strategic management in banking
1.3. The process of scope of strategic business management
1.4. Content strategy business management
1.5. Checking and adjustment of business strategies
CHAPTER II. ANALYSIS OF THE ACTUAL SITTUATION OF RETAIL BANKING BUSINESS AT BIDV
2.1. Overview about BIDV or bank for investment and development of Vietnam
2.2. Analysis the actual sittuation of BIDV in the retail business field
CHAPTER III. PROPSING STRATEGIES, RECOMMANDATIONS AND CONCLUSIONS
3.1. Building of strategies
3.2. Proposing strategies
3.3. Conclusion
REFRENCES
APPENDIX
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