Brand building strategy for the Viet-Sing SHV BC 280 Fertilizer of Hoang Long Group in the period 2011-2020

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Xem thêm: Brand building strategy for the Viet-Sing SHV BC 280 Fertilizer of Hoang Long Group in the period 2011-2020, Brand building strategy for the Viet-Sing SHV BC 280 Fertilizer of Hoang Long Group in the period 2011-2020

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COVER PAGE
TABLE OF CONTENTS
INTRODUCTION
CHAPTER 1 : THEORETICAL BASIS OF BRAND STRATEGY
- 1.1. Overview of strategic theory
- 1.2. Overview of brand and building a company's trademark
- CHAPTER 2 : CURRENT BUSINESS ACTIVITIES AND BRAND BUILDING ACTIVITIES FOR VIET-SING SHV BC 280 FERTILIZER OF HOANG LONG GROUP
  - 2.1. Introducation about Goang Long Group
  - 2.2. Analyzing the financial situation of 3 years from 2008 to 2010 of Hoang Long Group
  - 2.3. Fertillizer market analysis of VietNam and the world
  - 2.4. Analysis of EFE.IFE,CPM and SPACE matrix
  - CHAPTER 3 : THE FORMATION OF BRAND STRATEGY(SOLUTION) IMPLEMENTATION OF BRAND STRATEGIES(ACTION PLANS)-EVALUATION OF STRATEGIC BRAND OF THE FERTILIZER PRODUCT VIET-SING SHV BC 280 IN THE PERIOD 2011-2020
    - 3.1. Strategy formulation-performance solutions
    - Strategy implementation
    - Strategy evaluation
    - CONCLUSION
    - REFERENCES
    - APPENDIX

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Brand building strategy for the Viet-Sing SHV BC 280 Fertilizer of Hoang Long Group in the period 2011-2020

Thông tin tài liệu

Từ khóa liên quan

Mục lục

COVER PAGE

TABLE OF CONTENTS

INTRODUCTION

CHAPTER 1 : THEORETICAL BASIS OF BRAND STRATEGY

1.1. Overview of strategic theory

1.2. Overview of brand and building a company's trademark

CHAPTER 2 : CURRENT BUSINESS ACTIVITIES AND BRAND BUILDING ACTIVITIES FOR VIET-SING SHV BC 280 FERTILIZER OF HOANG LONG GROUP

2.1. Introducation about Goang Long Group

2.2. Analyzing the financial situation of 3 years from 2008 to 2010 of Hoang Long Group

2.3. Fertillizer market analysis of VietNam and the world

2.4. Analysis of EFE.IFE,CPM and SPACE matrix

CHAPTER 3 : THE FORMATION OF BRAND STRATEGY(SOLUTION) IMPLEMENTATION OF BRAND STRATEGIES(ACTION PLANS)-EVALUATION OF STRATEGIC BRAND OF THE FERTILIZER PRODUCT VIET-SING SHV BC 280 IN THE PERIOD 2011-2020

3.1. Strategy formulation-performance solutions

Strategy implementation

Strategy evaluation

CONCLUSION

REFERENCES

APPENDIX

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