Building market development strategy for Saigon Brewing Company (SABECO) in the Mekong Delta until 2018

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Building market development strategy for Saigon Brewing Company (SABECO) in the Mekong Delta until 2018

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Mục lục

  • COVER PAGE

  • APPLICATION FOR CERTIFICATION

  • COMMITMENT

  • ACKNOWLEDGEMENT

  • TABLE OF CONTENTS

  • TABLES LIST

  • PICTURES LIST

  • LIST OF ABBREVIATIONS

  • OPENING. GENERAL INTRODUCTION

    • 1. The necessity and importance of the topic

    • 2. Research objectives

    • 3. Structure of the topic

    • CHAPTER 1. THEORETICAL BASIS DN RESEARCH METHODS

      • 1.1. Theoretical basis

      • 1.2. The process of strategy formulation and strategy selection

      • 1.3. Research methods

      • 1.4. Research framework

      • CHAPTER 2. ANALYSIS OF THE SITTUATION OF SAGON BEER - WINE - BEVERAGE JSC (SABECO)

        • 2.1. Overview of Saigon Beer - Wine - Beverage JSC

        • 2.2. The business sittuation of SABECO

        • 2.3. Analyze the internal environment

        • 2.4. External factor evaluation

        • CHAPTER 3. MARKET DEVELOPMENT STRATEGY OF SAIGON BEVERAGE - ALCOHOL - BEER (SABECO) ON MEKONG DELAT AREA UNTIL 2018

          • 3.1. The mission and objectives of Saigon Beverage - Alcohol - Beer corporation

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