. general theory of business strategy and actual business situation of Vinatexmart to build business strategy in the period of 2013 to 2018. - Topic is to research how main factors of external environment. analysis Internal Factor Evaluation Matrix Chapter 3: BUILDING BUSINESS STRATEGY FROM 2013 TO 2018 OPINIONS AND BASES FOR BUILDING STRATEGY Viewpoint of building strategy Basis for building strategy. of research: the paper mainly researches strategy at the company level in retail system of Vinatexmart supermarket chain on the basis of analyzing business environment through application of