Strategies in developing Eximbank card service from 2011 to 2015

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Strategies in developing Eximbank card service from 2011 to 2015

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. Issuing and settling domestic and international credit cards including EXIMBANK MasterCard, EXIMBANK Visa, EXIMBANK Card; acquiring VISA, MasterCard, JCB, etc.; making online payments by cards to develop Eximbank card s services from 2011 to 2015. 3. The scope of research Develop business services of Eximbank cards in domestic. Propose more optimal strategies tan competitors. 4 solutions to do above strategies in developing Eximbank cards from 2011 to 2015. We based on our experience, intuition, data, figures, information of banks (all over the world and in Vietnam), and

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Mục lục

  • Trang bìa

  • Trang tên

  • COMMIMENT

  • ACKNOWLEDGEMENT

  • LIST OF ABBREVIATIONS

  • LIST OF FIGURES

  • LIST OF TABLES

  • TABLE OF CONTENTS

  • PREFACE

  • 1. Why do we choose this topic?

  • 2. Aim

  • 3. The scope of research

  • 4. Research Methods

  • 5. The meaning of this topic

  • CHAPTER I: THE THEORETICAL BASIC OF BUSINESS STRATEGIES AND STRATEGIC MANAGEMENT

  • 1.1. Basic concepts of business strategies

  • 1.2. Classify business strategies

  • 1.3. Stages of Strategic Management

  • 1.4. Choose strategic matrices

  • 1.5. Some experience in choosing business strategies

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