Mekong Machinery Company Business Strategy (2011 - 2015)

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Mekong Machinery Company Business Strategy (2011 - 2015)

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. quantify (QSPM) Global Advanced Master of Business Administration CAPSTONE PROJECT REPORT Mekong Machinery Company Business Strategy (2011 - 2015) 1. Ho Xuan Ngoc 2. Tu Thi Minh. The need for business strategic planning in Mekong Machinery 20 Chapter 2: Analysis Mekong Enviroment 22 2.1 Introduction of Mekong Equipment Company 22 2.1.1 History 22 2.1.2 Company apparatus. 2.3.4 External factors Evaluation Matrix (EFE) 52 2.3.5 Grand Strategy Matrix 53 Chapter 3: Mekong Machinery Business Strategy (2011 – 2015) 54 3.1 Vision 54 3.2 Mission 54 3.3 Value 54 3.4

Ngày đăng: 26/03/2015, 10:58

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Mục lục

  • Trang bìa

  • Table of Contents

  • List of table

  • List of figure

  • Introduction

  • Chapter 1: Theoretical Basis

  • 1.1 Overview of strategic management

  • 1.2 Agriculture, agricultural mechanization, agricultural equiments supply

  • 1.3 The need for business strategic planning in Mekong Machinery

  • Chapter 2: Analysis Mekong’ Enviroment

  • 2.1 Introduction of Mekong Equipment Company

  • 2.2 Internal anlysis

  • 2.3 External Analysis

  • Chapter 3: Mekong Machinery Business Strategy (2011 – 2015)

  • 3.1 Vision

  • 3.2 Mission

  • 3.3 Value

  • 3.4 Objective

  • 3.5 Strategy analysis and choice

  • 3.6 The solution of strategy implementation

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