. Rationale for developing a business strategy for Hien Duc Joint-stock Company in the 2013-2018 period CONTENTS Page PART III: DEVELOPING A BUSINESS STRATEGY FOR HIEN DUC JOINT-STOCK COMPANY IN. management in business 1.1.1. What is a business strategy and strategic management? A strategy is a plan of action designed to achieve a specific goal 1 . As such, a business strategy is a. that the business strategy for Hien Duc JSC for 2013 - 2018 be caution and preservation. 2013- 2018 will be the weathering the storm period for real estate businesses (including Hien Duc) . Since