. each business activity within the company, and how the company will compete with other competitors in the same industry. Business unit level strategies of the business determine how each business. significance of the topic This thesis with the topic "Building the business strategy for Bourbon An Hoa Joint Stock Company in the period of 2013-2018& quot; is going to become an important. 51 2.3.3 Internal factor evaluation matrix (IFE) 52 CHAPTER 3: 54 BUILDING THE BUSINESS STRATEGIES OF BOURBON AN HOA JOINT STOCK COMPANY IN THE PERIOD OF 2013-2018 54 3.1 Analysis of strategy