Business strategy selection for Song Hong garment joint stock company period 2009 -2012

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Business strategy selection for Song Hong garment joint stock company period 2009 -2012

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GRIGGS GLOBAL ADVANCED MASTER UNIVERSITY OF BUSINESS ADMINISTRATION PROGRAM GRIGGS CAPSTONE BUSINESS STRATEGY GARMENT PROJECT REPORT SELECTION JOINT STOCK COMPANY FOR SONG PERIOD 2009 - 2012 Group N.09 Pham Van Huan Nguyen Thị Lan Huong Nguyen The Quynh Doan Thao Linh HA NOI, 2009 HONG TABLE OF CONTENTS ÝY LIST OF PHOTOS, LISÏT Án 12 HS SH n1 TH x11 HH kh 09)4)/.20).4) aaIAa REASON ƒOF ÍODÏC CÍHỌC©-

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Mục lục

  • COVER PAGE

  • TABLE OF CONTENTS

  • LIST OF PHOTOS, LIST

  • FORE WORD

    • 1. Reason for topic choice

    • 2. Purpose of this topic research is

    • 3. Methods and scope of research

    • 4. Research scope

    • 5. Contents and structure of topic

    • CHAPTER 1. BASIC THEORIENS ON THE BUSINESS AND PRODUCTION DEVELOPMENT STRATEGY

      • 1.1. Concept and role of strategy

      • 1.2. Building the business strategy of the enterprise

      • 1.3. Analysing the enternal and internal environment affecting the enterprise

      • 1.4. Building the selecting the business strategy

      • CHAPTER 2. ACTUAL SITTUATION OF BUSINESS OPERATION OF THE SONG HONG GARMENT JOINT STOCK COMPANY

        • 2.1. Overview of the song hong garment joint company

        • 2.2. Analysis of production sittuation and business result of the song hong garment joint stock company during past years

        • 2.3. Factors afecting the business and production activities of the company

        • 2.4. Position in the indusstry

        • CHAPTER 3. BUSINESS STRATEGY AND SOLUTIONS TO INVESTMENTING THE STRATEGY INTRODUCTION THE PERIOD OF 2009 - 2012

          • 3.1. Business strategy of the company til 2012

          • 3.2. Solutions to investmenting business strategy of the song hong garment joint stock company

          • CONCLUSION

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