Building business strategy for business banking division at Vietnam Technological and Commercial Joint Stock Bank - Techcombank in the period 2013-2017

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Building business strategy for business banking division at Vietnam Technological and Commercial Joint Stock Bank - Techcombank in the period 2013-2017

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€ŒdqA1fD.1.V(2T1 GRIGGS GLOBAL ADVANCED Group UNIVERSITY MASTER OF BUSINESS ADMINISTRATION PROGRAM CAPSTONE “BUILDING PROJECT BUSINESS STRATEGY AT VIETNAM TECHNOLOGICAL BANK — TECHCOMBANK REPORT FOR BUSINESS BANKING AND COMMERCIAL DIVISION JOINT STOCK IN THE PERIOD 2013 — 2017” Class: GaMBA- X0211 Group: Students: Ms Nguyen Thi Minh Hao Ms Tran Thu Hien Ms Nguyen Quynh Hoa Mr Nguyen Manh Hoang HA NOI - 2013 Griggs University & International Academy | ~ MBA Capstone Project Report GRIGGS GaN(BA.XO27] Group TABLE OF CONTENTS CHAPTER 1.1 I: THEORIES ON BUILDING OF THE CORPORATE BUSINESS STRATEGY Overview on strategy and business SfFA{€ØV LH HH HH HH HH 1.1.1 Basic concepfs on strateøy and strateøy manaØ€ITT( o5 555 5< s39 se 1.1.2 ‘The: Dusimess SÉFAÍCUY si c2ccvvccscS2AsYsE.oEbsedsesslssasesEgsasassessgsssssEbgbgleSESuda 96596u66653/56G66 11 1.1.3 Roles of the business strategy ccsscsciccssscsceisssasessiessssescsccsensssessccssssacsesesscsnsvenssseasseonss 12 1.2 Process of building an sfraf©ØV nh HT nh ng HH HH HH 13 1.2.1 Vissions and businesS SÉT4fCØÌCS G0 Họ Họ cọ 1.2.2 Strategic QOaIS .cc.ccocsserenreonssvorsenssnnsseasensssvorenesenneensseaeseneseesenssosecssrseassessosesessovessses 16 1.2.3 External enyironmenf äI4ÌYSÏS .-

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Mục lục

  • COVER PAGE

  • TABLE OF CONTENTS

  • INTRODUCTION

    • 1. Why this topic?

    • 2. Objectives of research

    • 3. Scope of research

    • 4. Method of research

    • 5. Method of analysis

    • 6. Structure of the research

    • CHAPTER I. THEORIES ON BUILDING OF THE CORPORATION BUSINESS STRATEGY

      • 1.1. Overview on strategy and business strategy

      • 1.2. Process of building an strategy

      • 1.3. Selection of the business strategy

      • CHAPTER II. FORMULATING BUSINESS STRATEGIES FOR BUSINESS BANKING DIVISION AT TECHCOMBANK BY 2017

        • 2.1. Overview of Techcombank and business banking division

        • 2.2. External environment analysis

        • 2.3. The internal assessment analysis

        • CHAPTER III. SELECTING BUSINESS STRATEGIES FOR THE TECHCOMBANK'S BBD BY 2017

          • 3.1. Summary the Strengths - Weaknesses - Opportunities - Threat (SWOT) matrix

          • 3.2. Selecting business strategies for the business banking division by 2017

          • 3.3. Recommandations and solutions for strategic management for the business banking division

          • CONCLUSION

          • REFRENCE

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