Formulation of the development strategy for VTC Multi-Media Communication Corporation Group toward 2015

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Formulation of the development strategy for VTC Multi-Media Communication Corporation Group toward 2015

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Mục lục

  • COVER PAGE

  • CONFIRMATION

  • ACKNOWLEDGEMENTS

  • TABLE OF CONTENTS

  • PREAMBLE

    • 1. Necessity of the study

    • 2. Purpose of the study

    • 3. Object and scope of study

    • 4. Study methodology

    • 5. Structure

    • CHAPTER 1. SCIENTIFIC THEORY FOR FORMULA THE STRATEGIES FOR DEVELOPMENT OF THE ENTERPRISE

      • 1.1. Primary matters about strategy and business strategy

      • 1.2. Role of strategy

      • 1.3. Process to develop the strategy

      • 1.4. Analysis the external environment

      • 1.5. Analysis of internal environment

      • 1.6. Matrix of evaluation of internal factors - IFE

      • 1.7. Selection of strategy

      • 1.8. SWOT matrix

      • 1.9. Decide the QSPM matrix strategy (QSPM matrix)

      • CHAPTER 2. ANALYSIS THE ENVIRONMENT AND ORIENTATION OF VTC

        • 2.1. General information about VTC corporation

        • 2.2. Analysis of external environment

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