3G business strategy building for VMS - Mobifone company

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3G business strategy building for VMS - Mobifone company

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Mục lục

  • COVER PAGE

  • NAME PAGE

  • ACKNOWLEDGEMENTS

  • TABLE OF CONTENTS

  • LIST OF ABBREVIATION

  • LIST OF TABLES

  • INTRODUCTION

    • 1. Rational

    • 2. Objectives of the study

    • 3. Scope of the study

    • 4. Methodology

    • 5. Structure of the study

    • CHAPTER 1. LITERATURE REVIEW OF STRATEGIC MANAGEMENT AND BUSINESS STRATEGY CONSTRUCTION IN ENTERPRISES

      • 1.1. Definition of strategic management

      • 1.2. Strategic management process

      • 1.3. Tools for strategy construction and choice

      • CHAPTER 2. EVALUATION OF BUSINESS PERFOMANCE OF VMS - MOBIFONE AND FACTUAL SITTUATION OF 3G BUSINESS

        • 2.1. Overview of VMS - Mobifone

        • 2.2. The factual sittuation of 3G business of VMS - Mobifone

        • 2.3. External environment analysis

        • 2.4. Internal environment analysis

        • CHAPTER 3. BUSINESS STRATEGY CONSTRUCTION FCR VMS - MOBIFONE

          • 3.1. Objective setting for 3G business of VMS - Mobifone in coming time

          • 3.2. Strategy construction

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