Building business strategy for Vietnam Maritime commercial Joint Stock Company from 2012 to 2015

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Building business strategy for Vietnam Maritime commercial Joint Stock Company from 2012 to 2015

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Mục lục

  • COVER PAGE

  • CONFIRMATION OF VIETNAM MARITIME COMMERCIAL JOINT STOCK BANK (MARITIME BANK)

  • ACKNOWLEDGEMENT

  • COMMITMENT

  • TABLE OF CONTENT

  • LIST OF FIGURES AND TABLES

  • LIST OF ABBREVIATIONS

  • INTRODUCTION

    • 1. Necessity of the research

    • 2. Research objectives

    • 3. Methodology

    • 4. Research structure

    • CHAPTER 1. LITERATURE REVIEW OF BUSINESS STRATEGY

      • 1.1. Definition of business strategy

      • 1.2. Types of business strategy

      • 1.3. Process of building business strategy

      • 1.4. Tools to build a business strategy

      • CHAPTER 2. ANALYSIS BUSINESS SITTUATION OF VIETNAM MARITIME COMMERCIAL JOINT STOCK BANK

        • 2.1. Introduction of Maritime Bank

        • 2.2. External environment analysis

        • 2.3. Internal environment analysis

        • CHAPTER 3. RECOMMANDATIONS TO BUILD BUSINESS STRATEGY FORMULATIONR VIETNAM MARITIME COMMERCIAL JOINT STOCK BANK 2012 TO 2015

          • 3.1. Objective and development orientation of Maritime Bank from 2012 - 2015

          • 3.2. Building business strategy for Maritime Bank in 2012 - 2015

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