Business strategy of Bao Viet insurance group in the period of 2011 - 2015

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Business strategy of Bao Viet insurance group in the period of 2011 - 2015

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Mục lục

  • COVER PAGE

  • NAME PAGE

  • TABLE OF CONTENTS

  • LIST OF FIGURES - TABLES

  • INTRODUCTION

    • 1. General context, necessity and importance of the research

    • 2. Research purposes

    • 3. Research methodology

    • 4. The structure of the research

    • CHAPTER I. RATIONALE

      • 1.1. Concept and role strategy strategic management

      • 1.2. Processes of business strategy formulation

      • 1.3. Matrix used to anlyze the business strategy

      • CHAPTER II. ANALYSIS OF BAOVIET INSURANCE SITTUATION

        • 2.1. Summary of Finance - Insurance corporation - establishment and development process

        • 2.2. Strategic planning process

        • 2.3. Situation of Bao Viet insurance

        • 2.4. Value line

        • 2.5. Matrix for choosing factor evaluation (EFE)

        • CHAPTER III. STRATEGIC SELECTION AND PERFORMANCE MEASURES

          • 3.1. Mission, vision and business philosophy

          • 3.2. The strategic objectives to 2015

          • 3.3. Key areas

          • 3.4. Vision in 2020

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