GRIGGS UNIVERSITY GLOBAL ADVANCED MASTER OF BUSINESS ADMINISTRATION PROGRAM CAPSTONE PROJECT REPORT “BUILDING AND SELECTING BUSINESS STRATEGY FOR VINACONEX CONTRUCTION AND IMPORT — EXPORT JOINT STOCK COPORATION TILL 2015” Group number: Group Student’s name: X0610 Ms Lan, Nguyen Thi Phuong (Team Leader) Mr Quy, Le Minh Mr Vu, Pham Anh Mr Chung, Nguyen Thanh Ha Noi, Jan 2012 Andrews Q University - = GRIGGS! Master of Business Administration CAPSTON PROJECT REPORT CONFIRMATION Date : /01/2012 To — : Master of business administration program — Grigg University ETC — Vietnam national university, Ha Noi Subject: Comment of VINACONEX about Capstone of Group Gamba0l- Grigss University: “BUILDING AND SELECTING VINACONEX CONTRUCTION BUSINESS AND IMPORT STRATEGY -— EXPORT X0610- FOR JOINT STOCK COPORATION TILL 2015” We would like to commit that this report is group’s research result Data and results stated in the report are honest with a clear origin VINACONEX has done fully support for Group — X0610 when they practiced and learn in company about operation status, vision and stratergy of company Group members have expressed an enthusiastic and creative, have closely followed up current situation of company and receive a good result in working time in VINAVONEX luyện “y Ähuý,:ùMg, Deputy Director of Finance - Planning Department VINACONEX Gamba 01.X0610 — Group Andrews C @ RIC University ¿( a Master of Business Administration ACKNOWLEDGEMENT Firstly, we would like to express our great appreciations to lecturers, professors, and doctors at Centre for Educational Technology and Career Development — Vietnam National University and Griggs University who have brought helpful and interesting courses to all program attendants, especially those who have enthusiatically supported us in the completion of this assignment During the performance of this assignment, we could have made some inevitable mistakes and we hope to receive your kind supportive opinion in order to make the assignment of Team No.2 be more corrective and completed Throughout the execution of this assignment as well as discussions, we have received kind supports from lectures, especially, Professor PhD Vu Thanh Hung who has enthusiastically provided helpful ideas to support our team to complete our assignment We also express our appreciation to leaders of VINACONEX Corporation who have supported us to access the firm’s data and information and provided us with references so that we can complete our assignment Members of Team No.2 - GaAMBA X06.10 Hanoi, Nov 22™ 2011 Group Leader LAN, NGUYEN THI PHUONG Capstone Project Report — Gamba01.X0610 - Group Andrews @ Sige University mồ Master of Business Administration TABLE OF CONTENTS ACKNOW LEDGEMEN T GEN HAI; NT HH scsssssssscssasensscsaccosacesesmseansomasecorsevismseasvansaosvoesamomnsouccssoniies LH N gu guadaesddiidieiedieeelllAxcbl664026si021040616eus6g33se Reason for selecting the topic and the meaning of research topic Objectives 8N SOOBE OÍ HE TERGDHIC Deaeeeeaeaeabatsaaoiggaiistoiibtgroogielsgeleiseskcsgi Research MethodolOgy 4, SiiĐplilre BỀ LOPIG aseeeaeeeesthnoestirodtnaniisiadapto0rdlotil3030000000:1034103BER-NSPGEIOGIESERGBIESGSE § - - s11 9H § CHAPTER I: GENERAL RETIONALE FOR BUSINESS STRATEGY 732 2370///.,//05 g0 uy 11 1.1 Overview Of Business Strategy ssccsccccssscsssscsssscsesssessssesensesssssesscecssssonsseusssnessseseseness 1,1,1 The CưIEEPE GÍ BUAIESE SH [Eˆ cau ngga nha secrasinnseronnaranpremnncncmmananmesccsenss llot COBTACIEMISTIES OF DIGINCHS SUAIERY cencareconarermonmeasmmmeememees 10 L123 The role Of WUSINGSS SILERY cceccccremcasceenmnxixsvenncnnccomunmnenccunanntseres 10 1.2 Strategy development Proce cccocccccccsescscsscccscsccosceccsesscossvecsoesssessosssecssonees 11 1.2.1 Organization’s missions and goals idenfifÌcafi0W 5555 c5: i ,8-2 ETON FttloF XE DHiN[[DIioeeeeeenasriiedeestitiiosdiaieoiiuidiioi4040201900032002L8004/0038 12 1,2,2 IGenefml factors (PEST) cicinscrnucnnmnnnmunnninnencnacs 12 Ree OCIS TS cece eon 15 12.2.3 ExtEfiifli Pugtor EVHIHHDDHseeeeeeeseenindndednonaroanonaadsnaeogessrong 16 1.2.3 intemal Factor PV Ala OR ss ssccsencecsssnscncccconnnanessacconsenaananvanccanscaanernnneses 18 1.2.3.1 Resource AnaÌyS1S «6 1n ru 18 lu js2 VHIU6 GHANT HH Ì NHÍ «ccc mmmmmmnens 20 1.2.3.3 Corporation Culture and Reputation AnalyS1s 20 1.2.3.0 Il[€fHnll P4610 EVHHSHEeseeeseesesserredsesoiienersdioervtgeorrostrkitextgfe 21 Lodo SWOT WAC onennccomoncemmncmememememmonanrmnees LD 1.2.4 SUPPOPT 10018 JOP SU GEDY SALOCHON now senqurernommsurermmevernanennemusesasonntnniiviines 23 lu 11115 mmrmenrsrnnyonsoneernsonn9002fE/40002007000S000YPV9EATEDI.00600000009000020501 23 k2 lo: SE À TẾ segggesnnesniido ngang GA GU01G000300100010103895050/G03.400/G0130G00G00:04000/21000 80088 23 OO I ee 26 NS i on eeecpenpeeeEnER EER REO 27 Capstone Project Report - Gamba01.X0610 - Group Andrews @ Cs CHAPTER University = \ Master h of Business II: ANALYSIS OF VINACONEX Administration CORPORATION’S BUSINESS SITUATION IN RECENT VAR commana 29 Fi COP POTATO 29 OV EE VIEW CLA DI? XP 0,2) cern erence ener HãGTIGWEIDINNNGHGuooeeaaaenudoinngeeuioraniHgitboGiEGGSGDSGAG100A30319449%880-0U60 29 a nổ ốốốốốốee 31 2.1.3 ACMIOVOMENTS GNA DIGDICTIS ccccrscnpcecsmancecemnmancacammmmranneurcmnmeenets 31 2.2Analysis of current business strategy development at VINACONEX 33 2.2.1 The fundamental basis for business strategy development 0000++ 23 2.2.1.1 Define the demand for strategy development cssescsscarviseevorcees 33 ds2slae LG DESIS TöY SIERIEPV [GVGIOIHHĐHT taucuaaadsuiauiduisadopoaaslsassi 33 2.2.2 Ewternal Factor EVdÏ1fÏOlW - G5 011112511 1112 11111 51111 111k vi 33 Qtek LEE ADIYSIS omc Dwdse MOBY 0S enenemeE 33 nusesgsoiiibietiiiioaaedgiagilgtiEESbS16021460080800443340316416080468g8 s7 2.2.2.3 External Factor Evaluation (EFE) Matrix 43 Coie’ LRAT FACTOR EVGUIIION duuenengakdaaagtiAGlA04000003000110100008004R6)010SV205904899 45 sai, Ê VHIE CHATH (AHH VD caadeeadica0210144006106061)6/G01468040060030161030046660E 45 S0» È HÌNPGIRI PORE Y SIS cn cconsasnecsnenrssnsmmccnenemenmenummnvenunvnelseninmmnnedes 47 2.2.3.3Corporation Culture and Reputation AnalySIs - 47 2.234 intemal Factor EvaluaHon (EE) ME oacceiaiaia,„ddởae 4I 22 SITSCGIC PANNING 10018 sii PAE PSS 53 OO 53 2.5.2 SWOT MAGIPIX JOP CONSIFHCTION PIOGWAS sss cessnssiisscusimncamsanccxascnnmommnmnaiarsus 35 lên ng: CIUDHE Liễ Soot dae, WD naasteeeennnnnsdtesrenudiberrseneesrersesenseeoginilisieerotsarsereeidbnrteorsoibOLEESNG 55 ONE se cxecceesearrennsumeoereeECCR EEE a2 tae’ OPPOSE i ccm mmm _ 3í S/ 2.4 A few comments on the Corporation's business and production .0+ 58 bE PTI O VETO xeesnrssernrrrrnrdnvoirsrtotntegettprsttnss4094000090900071010/3000010710/10064000018010001240019/006/ 58 £52 PODIONS CNG Ui COULG concccmncomonann mean RRO Capstone Project Report —~ Gamba01.X0610 - Group 58 Andrews @ (¡ft University ca % Master of Business Administration CHAPTER III: BUSINESS STRATEGY VINACONEX CORPORATION TILL 2015 AND SOLUTIONS FOR IMPLEMENTATION 60 3.1 Recognizing the industrial trends towarrd 2) ÍŠ .«