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Marketing strategy for real estate product - The case of Vinaconex

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Marketing strategy for real estate product - The case of Vinaconex

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. successfully theories in marketing strategy for real estate product of VINACONEX. 9. STRUCTURE OF THE THESIS The thesis is divided into three chapters 4 Chapter 1: A review of theoretical. The marketing strategy of VINACONEX is projected for the next 5 years  Place: The research is conducted in Hanoi market only  Work: Marketing strategy for real estate product of VINACONEX 4 Source:www.easy -marketing- strategies.com /marketing- strategy- process.html 8 Changes in the market are important because they often are the source of new opportunities and threats. Moreover, they have the

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Xem thêm: Marketing strategy for real estate product - The case of Vinaconex, Marketing strategy for real estate product - The case of Vinaconex, 2 CLOSE COORDINATION WITH OTHER DEPARTMENT TO IMPLEMENT THE SELECTED STRATEGY

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Mục lục

  • TABLE OF CONTENTS

  • LIST OF FIGUGES

  • LIST OF TABLE

  • LIST OF ABBREVIATIONS

  • INTRODUCTION

  • CHAPTER 1THEORETICAL FOUNDATION

  • 1.1 MARKETING STRATEGY

  • 1.1.1 WHAT IS MARKETING STRATEGY

  • 1.1.2 THE MARKETING STRATEGY PROCESS

  • 1.2 THE IMPORTANCE OF MARKETING STRATEGY TO REAL ESTATE

  • 1.3 ANALYZE MARKET

  • 1.3.1 MARKET OVERVIEW

  • 1.3.2 ANALYZE MARKET TRENDS

  • 1.3.3 MARKET SEGMENTS

  • 1.3.5 ANALYZE COMPETITION

  • 1.4 INTERNAL ANALYSIS

  • 1.5 POSITIONING

  • 1.6 TYPES OF MARKETING STRATEGY

  • 1.6.2 STRATEGIES BASED ON MARKET DOMINANCE

  • 1.6.3 INNOVATION STRATEGIES

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