Structuring an advertising business in Vietnam (an example of FPT media - the corporation for financing and promoting technology)

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Structuring an advertising business in Vietnam (an example of FPT media - the corporation for financing and promoting technology)

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. Duc Structuring an advertising business in Vietnam (an example of fpt media – the corporation for financing and promoting technology) Major: Business Administration . corporation for financing and promoting technology) master of business administration thesis Hanoi - 2007 vietnam national university, HANOI hanoi school of business. vietnam national university, HANOI hanoi school of business Pham Vu Duc Structuring an advertising business in Vietnam (an example of fpt media – the corporation

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Mục lục

  • COVER

  • TABLE OF CONTENTS

  • INTRODUCTION

  • 1.1 BASIC CHALLENGES OF ORGANIZATIONAL DESIGN

  • 1.3 DESIGNING ORGANIZATIONAL STRUCTURE

  • CHAPTER SUMMARY

  • 2.1 OVERVIEW OF ADVERTISING INDUSTRY

  • 2.1.2 What is media?

  • 2.1.3 Objectives

  • 2.1.4 Future of Advertising industry

  • 2.2 Organization structure of World advertising industry

  • 2.2.2 Other Types of Agencies and Services

  • 2.2.3 Specialized Services

  • 2.2.4 Collateral Services

  • 2.2.5 Organization Structure of World Advertising Industry

  • 2.3.1 A Decade of Change for Advertising in Vietnam

  • 2.3.2 Foreign Advertising Agencies in Vietnam

  • 2.3.3 Local Advertising Agencies in Vietnam

  • 2.3.4 Future of advertising industry in Vietnam

  • 2.4 Organizational structure in Vietnam advertising company

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