Improving the competitive abilities of the bank through implementing the new product - logistics financing - Techcombank case study

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Improving the competitive abilities of the bank through implementing the new product - logistics financing - Techcombank case study

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Mục lục

    1.1.1. Competitiveness and competitive advantages

    1.1.2 The importance of competitive advantage

    1.1.3 Specific expression of competitive advantage

    1.2 Nature and process to realize sustainable competitive advantage

    1.2.1 Source and process to recognize sustainable competitive advantage

    1.2.3 Criteria of sustainable competitive advantages

    1.3 Functional field - The foundation to create sustainable competitive advantages

    1.3.4 Research and Development (R &D)

    1.3.7 Customer relations and customer services

    1.3.8 Building trademark and culture of enterprises

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