Hiu qu ng kinh ngc ca truyn thông ti im bn 1 HIÊU QUA ĐÁNG KINH NGAC CUA TRUYỀN THÔNG TAI ĐIÊM BÁN 70%                                . ,       l              ?                        ,                          ,  thô                  .    5.2009 .      , TP.        .                    , ,                 ph              , 98%                        85%            . Tuy nhiên,            . 12%                  86%                   .                                         . Tuy nhiên,                                  . i       ,              16%            , 11%  .            ,    69%         34%            ,       .                      (95%)        (68%)             thông (Point of sale material  POSM) .   ,              73%           .                   ,  , 50% xem  . u tiên,                             ,                       ,                   . 45%    Hiu qu ng kinh ngc ca truyn thông ti im bn 2   , 10%         ,         30%  18%   ,   25%       , 12%     62%         .                 ,                                  .      ,             ,                  hai, ,     13%     , 82%         .        thông,             46%.                33%       hai.   ,  59% ,         ,          30%      31% 61%.                               .   ,              iên (Top of mind  TOM)     55%     ,       14%.      30%,               55% lên 95%, m 49%.   ,               Hiu qu ng kinh ngc ca truyn thông ti im bn 3 .   ,  12%      40%,  28%         ,            56%     24%.               .              , 10%           . 11%       .   16%  60%              ,  60%  55%.  59%       98%           .           , 27%          50%             , 13%   45%  . 99%                                     . ,                       ng .  58%              ,                      92% n    .     (80%),       (42%),                           (50%).                 . 75%                            ,                   ()          . 46%                 (      )   ,                  . ,              ,             .                            m.                          Hiu qu ng kinh ngc ca truyn thông ti im bn 4                  , ,                  ,          . , 87%             .  (71%),  (63%),        ,                              ,                                     .                                 . Tuy nhiên,               ,              .                             ,        ,                             .                      ,           ,                           .      ,          ,                     .  , ,     ,                               .                              ,     (    ,   ,       )                  . :    57  Trang 53, 54, 55 Nh                         :                  95%       tiên (TOM) 14% 30%  59%  12% 40%          16% 60%            87% . Hiu qu ng kinh ngc ca truyn thông ti im bn 1 HIÊU QUA ĐÁNG KINH NGAC CUA TRUYỀN THÔNG TAI ĐIÊM BÁN 70%                                                   . 45%    Hiu qu ng kinh ngc ca truyn thông ti im bn 2   , 10%        .   ,               Hiu qu ng kinh ngc ca truyn thông ti im bn 3 .   ,  12%