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Capital is one of the most challenging issues when you start - up a business. A new established company needs money to buy the equipment, pay the operating expenses, …Every company should have a effective fundraising strategy to access to potential capital resources. Start-up capital is really a difficult issue for the social enterprise. With these basic characteristics are different from ordinary businesses (Social enterprises are businesses operated by non-profits with the dual purpose of generating income by selling a product or service in the marketplace and creating a social, environmental or cultural value. ...) , social enterprises face many obstacles when finding funding sources. They lack of government support, the limited support resources.
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[...]... with others Those parts are divided into many levels of management with different functions and powers 19 20 Chart 2.1: Organizational structure of Di Chung JSC (Source: Di Chung Join Stock Company, 2013, Overview of Di Chung company ) The director chooses functional structure for the company Fuctional structure puts all the human and informational resources necessary for a single activity in one... first and only company applying carpool platform services in Viet Nam at the moment The special thing of Di Chung s carpool platform is that company develops services as a mobile application Moreover, Di Chung JSC uses small events and platforms such as Di Chung with students, Di Chung with social,… to support the main platform of company This strategy helps Di Chung expand market share and it is easy for. .. market (using current platforms in the country and the world as well as building Crowd - Funding companies own platform) 33 * Di Chung JSC has support and consulting about financial and fundraising problems from the company' s main partners (CSIP, LNL, ) 2.3 Disadvantages of Di Chung s fundraising campaign of 2013 * Lack of human resources for fundraising activities * Limited information about potential... suitable for a small company like Lam Cuong by maximizing performance of company The company will facilitate sharing of valuable expertise by superiors with their subordinates Specialized training and involved management mean that standout employees are quickly recognized and placed where they will be most effective and managers are always on the lookout for helpful skills and ideas Roles and responsibilities... and individuals to apply for funding celebrities with products and services which are auctioned online to specialize into cash - Fundraising through crowd- funding activities with international platform and Di Chung platform Besides, Di Chung JSC now is running small activities to promote the image of the company to customers and investors - Di Chung with students - Comes with disabled person - D Chung. .. 2.2: Objectives of Di Chung JSC in 2013 ((Source: Di Chung Join Stock Company, 2013, Overview of Di Chung company) Expect results Main activities Objectives Set up model Build market place for rideshare transactions base on C2C and B2C models +Community development +Product development + Sales partners Community development Take pictures Dichung.vn become common for people and set up Dichung.vn community... However, the company should have reasonable changes to overcome existing weaknesses: small reputation, lack of resources which affect directly on the result of fundraising campaign 2 Evaluation of Di Chung s fundraising campaign in 2013 2.1 Di Chung s fundraising campaign of 2013 * The main goal: In 2013, the company determined to set up fundraising campaign aimed at attracting major capital grants (expected... •SROI: 975% II Finding and analyzing fundraising process of Di Chung JSC 1 SWOT Analyze of Di Chung JSC 1.1 Strengths * Organization structure: Di Chung JSC applies functional structure which is suitable for small company With main advantages: task grouping facilitates specialization and productivity, better monitoring of work processes, reduced costs, and greater control over organizational activities... Asia This company must sure that company s project launched in Asia * Number of competitors: Competitors have strongly effect when company wants to get donation from grant programs The competition become more hardly when the number of competitors increase 15 16 Chart 1.2: Affecting factors on fundraising 17 Part 2: Designing an effective fundraising campaign for Di Chung JSC I Introduction to Dichung... of fundraising activities is small * The competitive advantages in grant programs is low * Crowd-Funding activities are ineffective 2.4 Reasons for disadvantages * At the moment, Di Chung JSC has to face with shortage human resource problem Company' s fundraising team is composed of only 4 people while dividing fundraising campaign into small activity groups requires large number of employees * Fundraising . the human and informational resources necessary for a single activity in one place. This is very suitable for a small company like Lam Cuong by maximizing performance of company. The company will. fundraising team. To improve my knowledge, I choose the topic: Designing an effective fundraising campaign for Di Chung Join Stock Company '(('.%'(''. %''(' Di Chung join stock company is one of new social enterprises in Viet Nam. When I am working as an apprentice in the company, I have had a chance to work in fundraising team.