[...]... third-party developers and to provide platforms that make those apps valuable For Google that meant having its own operating system; for Apple it meant having maps because it saw the unquestionable value of location-based services For Apple, and many companies, mobile apps are the secret sauce of the Age of Context; mobile mapping is the most strategic of all categories Caterina Fake, CEO and founder of. .. very fabric of business Social media is essential to the new Age of Context It is in our online conversations that we make it clear what we like, where we are and what we are looking for As social media integrates with mobile, data, sensors, and location-based technologies, it serves as a fount of highly personalized content, and that content allows technology to understand the context of who you are,... Face of Big Data, “Now, in the first day of a baby’s life today, the world creates 70 times the data contained in the entire Library of Congress.” This means that every day of your life, more data is being uploaded than was created throughout all recorded history until just a couple of years ago So, there’s lots of focus on the “big” aspect of data It sometimes gives us the image of truckloads of data... platform Despite her recognition of the imminent Age of Context, she values her privacy enough to opt out of a number of social media options Conversely, Robert Scoble spends many of his waking hours on Facebook He shares nearly everything about his life online He is so transparent that he sometimes makes Israel nervous But his Facebook presence has made him among the world’s best-known technology innovators... exceeded $1000 Today’s software is small, inexpensive or free It takes about 30 seconds to start using a mobile app The average user downloads scores of them The New York Times estimated that the 100,000-plus worldwide mobile app publishers offered more than 1.2 million mobile apps by the end of 2011 According to Gartner, apps were downloaded over 45 billion times by the end of 2012—more than six apps... more as they become low-cost commodities This means the streams of data being uploaded, and the amount of content being consumed by these devices, will increase exponentially The real mobile news is not in the devices themselves, but in how software has changed A little over a decade ago, software was primarily loaded onto our desktop computers by inserting discs Price-per-user was often well over $100... your adult beverage in advance with a web-stored credit card activated by a nod, blink or gesture your digital eyewear understood Some software doesn’t know you at all but sends offers to a map location, so anyone who checks on their map gets the offer when they are nearby This and many other nascent revolutionary applications of contextual software are right around the corner From a contextual perspective,... just enough time to stop bullet trains heading toward peril, thus saving thousands of lives Following the disaster, sensors helped citizens build a high-radiation heat map that warned them of places to avoid In fact, sensors will play a role in nearly every chapter of this book The same sensors you already use in today’s mobile devices can tell your car when to hit the brakes and avoid collision if you... graphs instead of tables to get better results outside the walls of the Facebook garden One such company is Neo Technology of San Mateo, California Founder Emil Eifrem explained to us the importance of graphical versus text-based searches as a modern confirmation of the old adage that a picture is worth a thousand words Database technology is evolving beyond graphs A company called ai-one, inc., is... the ultimate contextual company, and we find them well positioned to become precisely that It explains why Google is driving hard to produce Google Glass It explains still further why Google had to develop the Android operating system so it could evolve into the mobile platform that wins the who-knows-its-users-best contest It also explains why Google+ does not aspire to become a head-to-head social . Reunion: 2038 PATRICK BREWSTER PRESS Age of Context: Mobile, Sensors, Data and the Future of Privacy Robert Scoble and Shel Israel Copyright © 2014 by Robert Scoble and Shel Israel All Rights Reserved Editor:. demonstrates how to leverage Big Data, and high-speed, high-scale cloud databases that allow near-instant analysis of terabytes of data. It reveals the next-generation mobile apps, which are customized. the Age of Context brings a new kind of mobile or wearable computer that can wirelessly interact with dozens, if not hundreds, of sensors on or around you. This device also has access to all of