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Use social media when it fits your personalprofessional schedule. Focus your social media adventures and pick the tools that meet your interests. Allot a setspecific time to do social media during the day. Star blog posts, favorite tweets, and bookmark with Delicious CONNECT: Find those with similar interests and develop personal relationships COLLABORATE: Contribute and collect information. ACROSS CHANNELS: Keyword search at addictomatic.com • BLOGS: Keyword search at Alltop.com and Google blog search • TWITTERERS AND TWITTER LISTS: Keyword search at listorious.com • REALTIME TWEETS: Hashtag search at tweettabs.com • PROFILES: Keyword search Facebook, YouTube, Flickr, LinkedIn, MySpace, among others COMMUNICATE: Promote yourselforganization and control messaging
0 0 10 TIPS FOR USING SOCIAL MEDIA FOR PROFESSIONAL + BIZ DEVELOPMENT Flickr: Robert S. Donovan A discussion with WTS Boston Chapter 1 Hi, we’re Mike and Bluma We’re strategic communications consultants at Booz Allen 2 Download @ slideshare.net/MikeRobert Flickr: Armend Krasniqi 3 Roadmap for today’s discussion What is social media, who’s using it, and why does it matter? 10 tips for professional + biz development Best advice Flickr: Shahram Sharif 4 What is social media? youtube.com/watch?v=sIFYPQjYhv8 5 Who’s using social media? 19% of Fortune 500 companies were podcasting in 2009 (up from 16% in 2008) and 31% were video blogging (up from 21%) The average professional uses 3-5 social networks for business use – the top being LinkedIn, Facebook and Twitter 51% of the Inc. 500, America’s fastest growing private businesses, are on Twitter whitehouse.gov/open/around Every major Federal agency met the most recent deadline for President Obama’s Open Government Directive -Information Week -Society for New Communications Research 6 There’s something for everyone MBTA delivers customized service alerts via SMS text Caltrain shares PSAs on YouTube Metrolink, MTA, BART, among others, announce service alerts via Twitter Washington State DOT blog shares information on programs and activities Transbay Joint Power Authority promotes new infrastructure on Facebook Washington State DOT Flickr page shares transit photos International No-Pants Subway Ride 2010 in Boston was organized on Facebook 2008 Toronto Transitcamp was planned through a wiki 7 Popular tools at a glance Blog A blog is a direct conversation between an individual/organization and the public Twitter A microblogging site that allows individuals/organizations to share brief messages about news, what you’re doing or thinking Facebook The world’s most popular social networking site with over 300 million active users including organizations LinkedIn A popular social networking site for working professionals YouTube The world’s most popular video sharing site that allow individuals/organizations to easily upload and share videos Delicious A social bookmarking site that allows individuals/organizations to search, save, categorize, and share bookmarks of online content 8 #1. Social media mirrors real life. collaborative participatory transparency honesty authenticity sharing creation Flickr: takomabibelot community 9 #2. Set your objectives before launch. Flickr: Malenkov in Exile What do you want to accomplish? CONNECT: Find those with similar interests and develop personal relationships COLLABORATE: Contribute and collect information COMMUNICATE: Promote yourself/organization and control messaging [...]... Indexed and searchable by keywords - No click-through data on traffic Limited engagement with stakeholders LinkedIn 23 Social Media SmartBrief Mike’s social media bookmarks on delicious 10 commandments of social media Facebook guidebook Twitter guidebook How to manage your social media goals 10 musts for your social media policy Resources to get you started 24 Transportation examples of social. .. adventures and pick the tools that meet your interests Allot a set/specific time to do social media during the day Star blog posts, favorite tweets, and bookmark with Delicious Set those privacy settings! Have fun! Flickr: gutter 19 Questions? Flickr: Shahram Sharif 20 Connect with us: Bluma Sussman sussman_bluma@bah.com @MikeRobert robert_michael@bah.com Flickr: Robert S Donovan 10 TIPS FOR USING SOCIAL. .. robert_michael@bah.com Flickr: Robert S Donovan 10 TIPS FOR USING SOCIAL MEDIA FOR PROFESSIONAL + BIZ DEVELOPMENT 21 21 APPENDIX Flickr: Shahram Sharif 22 Some considerations for the tools STRENGTH WEAKNESS Blog + + Conversational and personal Direct line to agency/program - Legal implications for inaccuracy Comments may require moderation Twitter + + Real-time and offers location functionality Reaches mobile audiences... examples of social media Blogs Local bloggers are engaging the public about capital projects, service offerings and administrative issues Social Networks Customers are creating their own communities to rally around causes and to ensure their voices are heard 25 Transportation examples of social media Twitter Transportation agencies are sharing information (including service alerts) and inviting community... #10 Measure your success! Positive/negative tonality of discussion Referrals, leads, conversions Comments, public @replies, direct messages, retweets Fans, followers, RSS subscribers Positive/negative press, online rumors squashed Flickr: photon ℽ 17 #10 Measure your success! 18 Our best advice to you Use social media when it fits your personal /professional schedule Focus your social media. .. use and potentially engagement Facebook + + Most popular direct line to stakeholders Content is shared virally and ads are very targeted - Applications should be carefully selected Easy to sound corporate + + Most popular social network for professionals and recruiters Online, shareable resume - Still gaining in popularity Not as readily accessed in comparison to Facebook YouTube + + Easily shared and. .. takomabibelot 11 A blog is a direct, unmediated conversation between one person or group and the public 133+ million blogs exist and 22% of the top 100 news sites are blogs BLOGGING DO’S Be conversational Tell a story Write your own blog Be honest Write in first person Post often #5 Blogs Have a thick skin Address controversy 12 #6 Facebook profiles, pages, and groups 13 #7 Twitter profiles...#3 Will you just post a sign or sell too? Flickr: Robert S Donovan Flickr: Dawn Endico 10 #4 Know your audience Identify channels, influencers, and topics • ACROSS CHANNELS: Keyword search at addictomatic.com • BLOGS: Keyword search at Alltop.com and Google blog search • TWITTERERS AND TWITTER LISTS: Keyword search at listorious.com • REAL-TIME TWEETS: #Hashtag search at tweettabs.com... examples of social media Twitter Transportation agencies are sharing information (including service alerts) and inviting community comments through Twitter Video Transportation agencies are sharing information and inviting community comments through on-line video (e.g., YouTube) 26