managing mobile services technologies and business practices

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managing mobile services technologies and business practices

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[...]... communication services like open interfaces to contact centres, billing and payment services, authentication and authorization services, location and presence services IT and ICT convergence brings OSS and BSS closer together, not only within the operator systems, but also between the operator and the customer systems This leads to the requirement of getting information about the customer’s business processes and. .. have to be evaluated and place the users and the partners in central position This will create new business roles and open Application Programming Interfaces (APIs) One good example is the increase of peer-to-peer applications and services where the business models and service management solutions are still in the early phase With mobility and in the future ambient intelligence and ubiquitous computing... must be versatile end-to-end QoS and Service Level Agreement (SLA) management features, especially in the case of wireless and mobile networks because of the terminal and service mobility and restricted recourses of bandwidth The convergence of Telecommunication and Information Technology (IT) towards Information and Communication Technology FOREWORD xix (ICT) gives business customers added value for... implemented several Customer Relations Management (CRM) systems in mediumsized and large Finnish companies, to keep customer information updated both for long-term business planning and as a marketing and sales tool Ms Koivukoski has worked for Nokia since 1995 as a marketing and business manager in network and service management and broadband product units, as well as regional area organisations She has a BSc... IP-based networks and the emergence of new open application and service platforms will dramatically change the traditional operator and service environment The possibility to rely on common network and service platform architectures for both fixed and mobile networks offers the operators the possibility to plan and deploy cost-effective, future-proof and multipurpose infrastructure and service offerings... capabilities of individual networks and terminal types may vary In an environment where lean operations are required of different business parties, a proper understanding of the business environment is imperative Indeed, business and technology can no longer be thought of as separate subjects in service provision, but should be dealt with together Managing Mobile Services U Koivukoski, V R¨ is¨ nen... Industry Solutions AuC Authentication Centre B2B Business- to -Business BPEL4WS Business Process Execution Language for Web Services BSS Business Support Systems CAC Connection Admission Control CAPEX Capital Expenditure Managing Mobile Services U Koivukoski, V R¨ is¨ nen a a C 2005 John Wiley & Sons, Ltd ISBN: 0-470-02144-6 xxviii CCSA China Communications Standardization Association CD Compact Disc CDR... access the services in a seamless and technology-transparent way, with the ease of use of terminals Standardized service management tools, functions and processes will help to meet these challenges About the Book This book was written based on the increasing need to obtain topical information about implementing packet-based services in mobile networks General Packet Radio Service (GPRS) and Wideband Code... basic tools for provisioning services for mobile users, but the business environment has changed since the inception of the original GPRS mobile network architecture One of the central themes of this book, the change has been apparent in service value chains The service provisioning capabilities of mobile networks are evolving to keep up with business requirements, and new technologies such as Wireless... the importance of service provisioning and service assurance systems as part of the service management New intelligent charging and billing methods must also be developed and managed within this multiplayer environment New multimedia IP services will also require that network and service platforms support advanced Quality of Service (QoS) handling and application and service specific QoS classes From . Ulla. Managing mobile services : technologies and business practices / Ulla Koivukoski and Vilho R ¨ ais ¨ anen. p. cm. Includes bibliographical references and index. ISBN 0-470-02144-6 1. Mobile. December 1, 2004 17:53 Managing Mobile Services Technologies and Business Practices Ulla Koivukoski and Vilho R ¨ ais ¨ anen Nokia Networks & TeleManagement Forum, Finland iii P1: FCG WY059-FM.tex. 17:53 Managing Mobile Services i P1: FCG WY059-FM.tex WY059-Raisanen.cls December 1, 2004 17:53 ii P1: FCG WY059-FM.tex WY059-Raisanen.cls December 1, 2004 17:53 Managing Mobile Services Technologies

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Mục lục

  • Managing Mobile Services

    • Cover

    • Contents

    • 1 Introduction

      • Ulla Koivukoski 1.1 Introduction to managing mobile services

      • 1.2 The business environment

      • 1.3 Business requirements

        • 1.3.1 The end-user perspective

        • 1.3.2 The network operator and service provider perspective

        • 1.4 The shifting focus of service management

        • 1.5 End-user driven service development and optimization

          • 1.5.1 From customer requirements to service development

          • 1.5.2 From customer experience to service optimization

          • 1.6 Re-shaping the positioning of BSS and OSS

          • 1.7 Ways to capture market opportunity

          • 1.8 References

          • 2 Business Evolution of Mobile Services

            • Sonja Hilavuo 2.1 Introduction

            • 2.2 Mobile services evolution

              • 2.2.1 Voice and other calls

              • 2.2.2 Person-to-person messaging

              • 2.2.3 Content services

              • 2.2.4 Transaction services

              • 2.2.5 Business data services

              • 2.2.6 Advertising

              • 2.3 Value chain evolution

                • 2.3.1 Customers

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