[...]... each activity should fit into an overall scheme: the direct mail campaign that you conduct in January has a 8 Boards That Love Fundraising direct impact on the special event that you do in June and the telephone solicitation that you run in October All are part of the annual campaign What you as a board member are “selling” when raising funds for the annual campaign is your love for and excitement about... but any fundraising campaign should follow these guidelines Annual Campaign As its name implies, the annual campaign is carried out every year to raise funds for your organization’s general operating expenses and for particular projects We strongly recommend that all fundraising other than capital and endowment campaigns (discussed later) be placed under the aegis of the annual campaign In fundraising, ... about your organization Certainly you should be armed with relevant statistics and good stories, but what closes the sale is your personal commitment to your organization’s goals and programs As a board member, you are responsible for overseeing timely implementation of the annual campaign and for the particular activities described in Chapter Three Capital Campaign A capital campaign raises funds for a. .. than just showing up at meetings; it requires staying informed and asking difficult questions, participating 1 2 Boards That Love Fundraising in planning and policy making, ensuring a sound financial footing, and monitoring and evaluating the management and governance of the organization Specific Board Fundraising Responsibilities A critically important part of good board management is ensuring the availability... “Effective Board Recruitment,” steers you away from “anecdotal” board recruitment and toward a rational recruitment policy designed to draw folks to your board who will be of the greatest assistance with fundraising and other board endeavors Chapter Five, “Primed for Fundraising, ” deals with the critically important issues of fundraising planning, staffing, evaluation, and working with consultants If you are... of fundraising, we are confident that, having completed this volume and done the exercises, you will understand Introduction xvii your fundraising role as a board member and be “rarin’ to go” to corral that first gift If you are a board member seasoned in particular aspects of fundraising, we trust that this book will alert you to new areas in which you can play a vitally important role and hone your. .. committed and enthusiastic board members Management of the capital campaign is the responsibility of the capital campaign committee (see “Campaign Committees” later), which is composed of board members, staff members, and other volunteers who are passionately committed to the work of the organization A capital campaign may last for as little as one year or as long as six years or more, and it depends on a. .. learning fundraising techniques gravely compromise your organization’s ability to achieve its goals As a member of a nonprofit board, you can and must help ensure your organization’s financial well-being This book is divided into five chapters Chapter One, “What Every Board Member Needs to Know to Start Fundraising, ” explains your fundraising responsibilities as a board member and presents information... less naïve now, they have not lost their enthusiasm for creating a just and healthy world Their work today provides nonprofit organizations with pragmatic action plans to guarantee operational effectiveness and financial success Bob Zimmerman, fundraising specialist and president of Zimmerman Lehman, has more than thirty years of experience in the areas of fundraising, board and volunteer training and... that the right person asks You should be prepared to approach the individuals on your Christmas, Chanukah, Kwanzaa, Ramadan, or Solstice card list on behalf of your organization These approaches may be for a direct mail contribution, a seat at a special event, a major gift, or a planned gift 3 To assist with recruiting new members to your board of directors who have the clout and connections to ensure . class="bi x0 y0 w0 h0" alt="" Zim.ffirs 1/7/04 10:14 AM Page v Boards That Love Fundraising A How-to Guide for Your Board Robert M. Zimmerman and Ann W. Lehman Zim.ffirs 1/7/04 10:14 AM. Page i Zim.ffirs 1/7/04 10:14 AM Page ii Zim.ffirs 1/7/04 10:14 AM Page iii Boards That Love Fundraising Zim.ffirs 1/7/04 10:14 AM Page iv Zim.ffirs 1/7/04 10:14 AM Page v Boards That Love Fundraising. primary sources) may be reproduced for educational/training activities. We do, however, require that the following statement appear on all reproductions: Boards That Love Fundraising: A How-to