tiểu luận vnpay vnshop sàn tmđt anticovi 19

PARTNERSHIP PROPOSALPrice stabilization E-commerce

ABOUT VNLIFE 4

Digital Payment Solution

The country’s LARGEST PAYMENT

PLATFORM with comprehensive relationship with banks through

multiple services such as SMS Banking, Mobile

Banking, Bill Payment, VNPAY-QR , etc.

Smart Warehouse & Fulfillment

Online Sales Channel

Online sales vehicle which has unique access to over

10+ MILLION MOBILE BANKING APP USERS VNSHOP

offers unique access to alternative Online sale channel with ability to target affluent customers

Strong capability in fulfillment for brands/manufacturers, retail chains; operations technologies and same day delivery in

second-tier city WITH LOWER COST

Leading OTA space with diversified distribution

channels and Flexible omni-channel modules that can be INTEGRATED WITH EXISTING IN-HOUSE ERP SYSTEM

VnTravel

VNSHOP’S SALES CHANNEL

VNSHOP – Unique Online Sales Channel 8

VNSHOP ON MOBILE BANKING APPS

VNSHOP IS ALREADY ON APP OF SOME

VNSHOP’S OWNED PLATFORMS (website +

WHAT MAKES VNSHOP DIFFERENT?

Unique Access to Valued Banked Customers

Strong Customer Profile

Customer Size

❖ Medium to high income; willing and ready to ❖ 10 active million bank users on app pay for purchase

❖ Target to reach 20 million users by 2020 on all platforms (bank app, owned

❖ Customers identified with information about age, gender, income, location, purchase behavior, income, etc ❖ Verified information helps increase success

rate and minimize goods to be returned

Well Targeted Customers

❖ Deep understanding about customer

purchase habit based on historical info❖ Right marketing strategy to right customers

Smart Logistics & Fulfilment Solutions by Eton 13

Eton - Building Capacity at Strategic Locations

► Increase accuracy through software validation & reconciliation

Dynamic Solution Engineering

expiry or non-expiry, etc.

► Module-based process design with tasks are divided into the smallest

units of progress

► Consultancy on client’s operations to integrate and transition to eton’s

Optimization The Physical Warehouse

► Storage capacity coefficient m3/ m2 is 2X higher than market

► Eliminate warehouse within warehouse model to eliminate clients’ fixed cost while

increase capacity agility

► Integrate volume from many clients to flatten demand curve, hence reduce

PARTNERSHIP

Product ListingPartner Inventory ManagementPartner Price & Promotion ManagementPartner

PaymentMostly fixed payment cycleBased on contract with limit, credit term

Campaign timeline

Mass market lunchSeedin the marketTargeted engagement

Re-entry into mass market

spread awareness to specialist networks

Target segment targeting to shift towards quality acquisitions Leverage on 3h shipping, cold-storage shipment and Discount

• Leverage existing communities and businesses to start targeting of core segments

PHASE OBJECTIVE

• Generate new quality accounts and upgrade existing accounts PHASE OBJECTIVE• TBD

TARGET

Mass market launch 20

EXAMPLE SCREENS

Website

EXAMPLE SCREENS

Apps

EXAMPLE SCREENS

Fanpages

EXAMPLE SCREENS

Catalogue

Promotion

Seeding the market

Launch messaging will focus on positioning Kido and Vnshop as a price stabilization E-commerce.

Core message:“Chống hoảng loạn mùa COVID”

Tactical messaging:“Bình ổn giá mùa COVID”

Targeted ads on:

Search will be an ongoing optimization process to drive digital acquisitions.

Targeted

Dầu ăn, nước mắm Fresh: hoa quả Rice

04Convenient ●● Work from home tool: Web cam, microphone,

Coffee

Partner

01 Mass communication ● CSR communication 02 Revenue ● New revenue stream 03 Clearance ● Inventory clearance

How to

VNLIFE CORPORATION JOINT STOCK COMPANY

Head Office: Level 5, 22 Lang Ha, Dong Da District, Ha Noi,

Tel: +84 24 35 992 992 - Fax: +84 24 3776 4666 Email: info@vnlife.vn