Case study 12 mergers and acquisitions rinnovar internaional inc (ri)

Rinnovar Internaional INC (RI)

Case study 12: Mergers and

Acquisitions

About Rinnovar International

1 $14B Annual Revenues

2 6% Shares in the market of cosmetics, fragrance and skincare

3 Seeking to Purchase an Established company for increase its Products range

Finite and less productive in certain countries, such as South Asia and South

- Risks: politic, different law and tax policies in the oversea markets,

in the low sales region - Share the ripe

Advantages & disadvantages of Acquisition than Organic growth

position in its field

- A growth potential driven by steady demand

- A diverse range of customers and suppliers

- A reputation for high quality- Excellent customer relationsmillion and $100 million-high profit margins on its

Type of

OUR CRITERIA

Mumbai Herbal Product

- Location: Mumbai, India

- Established: 2004, by 02 Indian women, a famous model and a film star.

- Products: Hair and skincare Strong position in bath and shower products

- Strong position in bath and shower products.

- The country has great potential with billions of people, cheap labor

Mumbai Herbal Product

Good Earth

- Location: Belo Horisonte, Brazil - Established: 1992

- Products: A wide range of mass – market products in hair, skin and body care.

- Slowing down expansion,

- Slow growth in profits in previous three years

Hondo Beauty Products

- Location: Seoul, Korea - Established: 1982

- Products: A range of cosmetics, bath and shower products.

- Increasing competition from China and India - The management style

is very consensual and

- Has many partnerships - Fast profit growth in

the previous three

- Recent bad press

- Products include many

Type of businessFinancialManagementOwnershipLocation

Has over 480 sales reps in Latin America

Survey of making four companies by smart phone

Thank you for listening

Marking & results

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