Đang tải... (xem toàn văn)
Giao tiếp nha khoa Các trường hợp giao tiếp thông dụng trong nha khoa bằng bằng tiếng anh giữa bác sĩ điều trị và bệnh nhân. Tiếp anh giao tiếp trong nha khoa giữa bác sĩ điều trị và bệnh nhân trong nhiều trường hợp khác nhau, thích hợp cho sinh viên răng hàm mặt muốn học thêm tiếng anh và học cách tư vấn điều trị cho từng bệnh nhân.
Copyright © 2013 Dr Rick Waters This material is protected under the copyright laws of the United States of America All rights are reserved No part of this book may be reproduced, stored in mechanical or electronic retrieval systems, or transcribed in any way by any means without the prior, written consent of the authors, except where allowed by law or for the creation of any recordings or other material intended for use by the blind International Standard Book Number 0-96-422800-9 INTRODUCTION Success in any profession, dentistry included, depends on the development of many skills These include clinical and technical, business and organizational, communicative skills, and others A practicing dentist uses any number of these attributes every working day Clinical mastery comes as the result of an adequate professional education, both through dental schooling and post-graduate continuing education Business and organizational skills, following a rather shallow introduction in dental school, are developed experientially and through continuing education The communication skills, cited as among the most important, have traditionally been slighted As such, the palette of resources from which to choose to better one's communication abilities is small This book was written to affect, profoundly and favorably, the communication skills of the dentist and dental team members Few would argue the premise that dental treatment should never be delivered to a patient without that patient's willful consent In proper legal, ethical, and moral considerations, that patient's informed consent must be based on a thorough knowledge of the facts — of the pluses and minuses of both treatment and non-treatment Autonomy in dental care helps the patient realize dental self- actualization according to particular needs and desires Unfortunately, some presenters are unable to adequately introduce the necessary treatment plan in a way that creates true desire by the patient With often only a single chance to make this presentation to a patient, this miscommunication may cause the dentist to miss out completely on the opportunity to provide the appropriate care for that particular patient Thus, the importance of the treatment plan presentation cannot be overemphasized The treatment plan presentation is simply an organized presentation of dental needs and a plan or plans for solutions to answer those needs It is akin to a sales presentation which, on its highest level, concentrates in finding a particular need and filling that need Sales presentations can be about intangibles, like insurance, or something more substantive, like the delivery of dentistry The selling of the item is simply the formal process by which needs are determined, communicated to the client or patient, and filled Unfortunately, many dentists find the idea of selling "raw," to a degree Nonetheless, the fact remains: practically every successful person in his or her chosen profession proposes a service, idea, or product believing it will make the client’s life better For example, the primary goals in healthcare are to properly provide for patient needs and to promote health and well-being To meet those ends, adequate patient education is mandatory Deviation from properly presenting alternatives is especially disserving in healthcare situations Certainly, failure in the ultimate goal of helping the patient achieve dental self-actualization through autonomy is a worse ill than any act of selling Dentistry well-deserves the accolades bestowed upon it for its successes in preventive care and attending to patient needs in a timely, cost- effective, and honorable manner Now, more is being demanded of the dentist, both from within the medico- legal arena and from patients themselves Most patients want to be involved in treatment planning and it is the dentist's responsibility to be certain that each patient understands the thinking behind the doctor's proposed treatments In order for informed consent to work, the patient must have a crystallized mental image about his or her problem(s) and the proposed solution(s) To do this, dentists traditionally use brochures, diagrams, and models to educate patients Unless these teaching tools can be sent home with the patient, residual effects are short-lived Even when they ARE provided to the patient, they can get lost and even destroyed More modern educational means, including multimedia and the use of the intraoral camera, can bring the patient to an even higher level of understanding However, it still may not be any longer lasting than that achieved by using the aforementioned tangible means In addition, calling to attention one's own periodontal disease or broken tooth via an intraoral camera and 42-inch LCD monitor does not automatically create a want for treatment within that patient; rather, if not properly managed it may embarrass or, even worse, sell the patient on the service without emphasizing its implicit value Such a "sale" does little to serve the patient properly and may even condemn the "service" to imminent failure What is a better way? Every day, throughout the world, there are many sales presentations that result in the acceptance of things valued at hundreds of thousands of dollars and more Of course, these presentations occur outside dentistry Still, they do happen and the purchase of the service or product being presented is often predicated on the acceptance of an idea alone In