Mktg1417 a2 _ Assignment 1B Reflection 2

You are given points for your 2 reflections. You will write the Reflections and submit to Turnitin. Each Reflection is one 700word MAX about the given questions. Below are detailed instructions for Reflection 2 (Assignment 1B). This Reflection is worth 10 marks by itself. This reflection is on the topic of Brand Internationalization as the learning topic week 4 Brand Internationalization. The billiondollar question in Global Branding is to what extent should a brand adapt or standardize in the international markets. The standardization and adaptation could be applied to the Marketing Strategies (STPD: target segment andor positioning) or to the marketing mix (4Ps or 7Ps, starting always with the product as first and foremost). For more detailed understanding, make sure you check the online learning materials, attend the consultation and the workshop of Topic Week 4. Tasks: Continue with the previous global brand that you have identified in the first reflection, or pick a new one if you like or if that previous global brand of your reflection one has already been used as examples in the provided learning materials regarding the topic of standardization vs adaptation. Do research on the brand’s global marketing strategies to see to what extent they have used standardizations of adaptations in their marketing strategies STPD andor marketing mix. Include examples from at least two host countries’ markets in your writing. Research to find out what are some environment factors in the host countries that are leading to decisions on those standardizations or adaptations. Make sure you compare and contrast with the STPD marketing strategy and marketing mix in the home country of the brand for clear illustrations of standardizations and adaptations.