Đang tải... (xem toàn văn)
Lecture Communication research: Asking questions, finding answers (4e) Chapter 12: Quantitative analysis oof text. After reading this chapter, you should be able to: Differentiate between manifest and latent content in content analysis, explain the basic processes for conducting a content analysis, identify appropriate uses of interaction analysis, explain the basic processes for conducting a research study using interaction analysis,... Đề tài Hoàn thiện công tác quản trị nhân sự tại Công ty TNHH Mộc Khải Tuyên được nghiên cứu nhằm giúp công ty TNHH Mộc Khải Tuyên làm rõ được thực trạng công tác quản trị nhân sự trong công ty như thế nào từ đó đề ra các giải pháp giúp công ty hoàn thiện công tác quản trị nhân sự tốt hơn trong thời gian tới.
Chapter 14 INTRODUCTION TO QUALITATIVE RESEARCH Copyright © 2015 McGraw-Hill Education. All rights reserved No reproduction or distribution without the prior written consent of McGraw-Hill Education WHAT IS QUALITATIVE RESEARCH Preserves the form and content of interaction Contextually situated Discourse is the data Analyzed for its qualities – empirical, inductive, and interpretive Aims for subjectivity Allows interactants’ voices to be heard Copyright © 2015 McGraw-Hill Education. All rights reserved No reproduction or distribution without the prior written consent of McGraw-Hill Education WHAT IS QUALITATIVE RESEARCH? Intersubjectivity The social accomplishment of how people coconstruct and co-experience their social life and rules for doing so How people understand and interpret communication processes? How is communication socially situated? Copyright © 2015 McGraw-Hill Education. All rights reserved No reproduction or distribution without the prior written consent of McGraw-Hill Education MUTUAL SIMULTANEOUS SHAPING The here and now Everything influences everything else Emphasis on process and the holistic frame of interaction Plausible explanations built on what is observed Copyright © 2015 McGraw-Hill Education. All rights reserved No reproduction or distribution without the prior written consent of McGraw-Hill Education INDUCTIVE ANALYSIS From the specific to the general Explanations and theories emerge from the data Propositions formulated continuously throughout the data collection and data analysis process Copyright © 2015 McGraw-Hill Education. All rights reserved No reproduction or distribution without the prior written consent of McGraw-Hill Education MODEL FOR QUALITATIVE RESEARCH • • • • • Interdependent stages Not linear Cannot be planned in entirety Top circle reflects design of the project Bottom reflects activities in the field Copyright © 2015 McGraw-Hill Education. All rights reserved No reproduction or distribution without the prior written consent of McGraw-Hill Education CREDIBILITY IN QUALITATIVE RESEARCH Extent to which data interpretations are true correct dependable Allows for multiple interpretations by asking “What’s plausible?” Copyright © 2015 McGraw-Hill Education. All rights reserved No reproduction or distribution without the prior written consent of McGraw-Hill Education ENHANCING CREDIBILITY Triangulation: use of several kinds of methods or data to enhance credibility Data triangulation Investigator triangulation Interdisciplinary triangulation Member validation Taking research findings back to individuals who provided data Copyright © 2015 McGraw-Hill Education. All rights reserved No reproduction or distribution without the prior written consent of McGraw-Hill Education CONCEPTUALIZING RESEARCH QUESTIONS FOR QUALITATIVE RESEARCH Based on previous literature Broadly stated Nondirectional Gives researcher latitude in following interesting paths Specific to the interaction context Copyright © 2015 McGraw-Hill Education. All rights reserved No reproduction or distribution without the prior written consent of McGraw-Hill Education ASSESSING QUALITATIVE RESEARCH QUESTIONS Should ask how or what? Should reference the research site? Does the research question Focus on a specific type of interaction? Discover how meaning is developed/shared? Reveal naturally occurring communication not suitable for study in an experiment? Reveal unanticipated phenomena/influences? Reveal process that occur over time? Explore the influences of the context? Copyright © 2015 McGraw-Hill Education. All rights reserved No reproduction or distribution without the prior written consent of McGraw-Hill Education WHAT COUNTS AS QUALITATIVE DATA? Anything that can be observed or captured Interpreting meaning Researcher construction Subjective valuing Contingent accuracy Level of evidence Microlevel, midlevel, macrolevel Copyright © 2015 McGraw-Hill Education. All rights reserved No reproduction or distribution without the prior written consent of McGraw-Hill Education ADVANTAGES Documents the unseen Provides information about those who cannot or will not speak for themselves Supplements information from quantitative studies LIMITATIONS Communication environment must be accessible Interactants may change their behavior Observations filtered through the researcher Time consuming WHY CHOOSE QUALITATIVE RESEARCH? THREATS TO CREDIBILITY Inaccuracy or incompleteness of data Problems of interpretation Whose interpretation is being imposed? Theoretical validity What about data that fail to fit the interpretation? Selection bias Reactivity bias Copyright © 2015 McGraw-Hill Education. All rights reserved No reproduction or distribution without the prior written consent of McGraw-Hill Education