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Affiliate Marketing (Tiếp thị liên kết) là một mô hình quảng bá sản phẩm, dịch vụ, trong đó các nhà phân phối (AffiliatePublisher) sẽ nhận được hoa hồng từ nhà cung cấp (AdvertiserMerchant) khi thực hiện các hành động cụ thể như: Khách hàng truy cập vào websitelanding page của nhà cung cấp thông qua đường link của nhà phân phối Khách hàng đăng ký tài khoản hoặc mua hàng trên websitelanding page của nhà cung cấp Khách hàng thực hiện các hành động khác do nhà cung cấp quy định Affiliate Marketing là một hình thức marketing hiệu quả, giúp các doanh nghiệp tiếp cận được nhiều khách hàng tiềm năng và gia tăng doanh số bán hàng. Đối với các nhà phân phối, Affiliate Marketing là một kênh kiếm tiền online hấp dẫn, phù hợp với mọi đối tượng, từ người mới bắt đầu đến những người có kinh nghiệm.
Affiliate Marketing What is affiliate marketing? Affiliate marketing is a performance-based marketing strategy where businesses reward one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts How does affiliate marketing work? The affiliate signs up for an affiliate program and receives a unique affiliate link The affiliate promotes the product or service to their audience using the affiliate link 3 When someone clicks on the affiliate link and makes a purchase, the affiliate earns a commission The benefits of affiliate marketing For businesses: • Affiliate marketing is a cost-effective way to reach new customers and grow sales • Businesses only pay affiliates when they generate results • Affiliate marketing can help businesses build brand awareness and reputation For affiliates: • Affiliate marketing is a flexible and low-cost way to start a business • Affiliates can choose to promote products and services that they are passionate about • Affiliates can earn a significant income if they are successful The different types of affiliate marketing There are three main types of affiliate marketing: • • Unattached affiliate marketing: This is the simplest type of affiliate marketing, where the affiliate simply promotes products and services from other businesses Involved affiliate marketing: This type of affiliate marketing requires the affiliate to be more involved in the sales process For example, the affiliate may need to provide customer support or write blog posts about the product or service • Related affiliate marketing: This type of affiliate marketing is where the affiliate promotes products and services that are related to their own business or niche Affiliate marketing statistics • The global affiliate marketing industry is expected to reach $8.2 billion by 2025 • Affiliate marketing accounts for 16% of all online sales • The average commission rate for affiliate marketing is 6.5% • Top affiliate marketers can earn over $100,000 per year Case study 1: Pat Flynn Pat Flynn is a successful affiliate marketer who has earned over $7 million in affiliate commissions He started his affiliate marketing career in 2008 by promoting web hosting services Today, he has multiple websites and blogs where he promotes a variety of products and services One of Pat's most successful affiliate campaigns was for the web hosting company Bluehost In 2010, he generated over $1 million in affiliate commissions for Bluehost He did this by creating high-quality content about web hosting, such as blog posts, videos, and e-books He also built relationships with other bloggers and webmasters in order to promote his content Another successful affiliate campaign for Pat was for the online course platform Teachable In 2016, he generated over $500,000 in affiliate commissions for Teachable He did this by creating a course on how to start and grow a successful affiliate marketing business He also promoted Teachable on his website, blog, and social media platforms Case study 2: Michelle Schroeder-Gardner Michelle Schroeder-Gardner is a travel blogger who has earned over $1 million in affiliate commissions She started her travel blog, Making Sense of Cents, in 2013 and now has over million monthly readers She earns affiliate commissions by promoting travel products and services such as travel insurance, flights, and hotels One of Michelle's most successful affiliate campaigns was for the travel insurance company World Nomads In 2018, she generated over $100,000 in affiliate commissions for World Nomads She did this by writing blog posts about the importance of travel insurance and how to choose the right travel insurance policy for your needs She also promoted World Nomads on her social media platforms Another successful affiliate campaign for Michelle was for the hotel booking website Booking.com In 2022, she generated over $50,000 in affiliate commissions for Booking.com She did this by writing blog posts about the best places to stay in different destinations and how to find the best deals on hotels She also promoted Booking.com on her social media platforms Case study 3: Ryan Deiss Ryan Deiss is a digital marketer and entrepreneur who has earned over $100 million in affiliate commissions He is the founder of DigitalMarketer.com, a leading online marketing education company He earns affiliate commissions by promoting digital marketing products and services One of Ryan's most successful affiliate campaigns was for the digital marketing product suite ClickFunnels In 2017, he generated over $20 million in affiliate commissions for ClickFunnels He did this by creating high-quality content about ClickFunnels, such as blog posts, videos, and webinars He also promoted ClickFunnels to his email list and social media followers Another successful affiliate campaign for Ryan was for the digital marketing course Traffic Secrets In 2021, he generated over $10 million in affiliate commissions for Traffic Secrets He did this by creating a course on how to generate traffic to your website or blog using paid advertising He also promoted Traffic Secrets to his email list and social media followers These are just a few examples of successful affiliate marketing campaigns There are many other successful affiliate marketers out there who are earning a significant income through affiliate marketing If you are interested in getting started with affiliate marketing, I encourage you to learn from the success of others and implement their strategies in your own business How to get started with affiliate marketing If you are interested in getting started with affiliate marketing, here are a few tips: Choose a niche What are you passionate about? What you know a lot about? Choose a niche that you can create high-quality content for and promote to your audience Find affiliate programs to join There are thousands of affiliate programs to choose from You can find affiliate programs for almost any product or service Create high-quality content Your content should be informative, engaging, and relevant to your target audience Promote your content You can promote your content on your website, blog, social media, and other online platforms Build relationships with other affiliates Networking with other affiliates can help you learn new strategies and get more traffic to your website or blog Conclusion Affiliate marketing is a great way to earn money online It is a flexible and low-cost business model that can be successful for people of all skill levels If you are looking for a way to generate extra income or build a full-time online business, affiliate marketing is a great option to consider I hope this presentation has given you a better understanding of affiliate marketing and its benefits If you have any questions, please not hesitate to ask